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Kristina Pacheco
Founder, Maurph - Strategist
Professional Background
Kristina Pacheco is an exceptionally talented strategist and consultant known for her innovative approach to integrating well-being and commercial success through design. With a diverse background that spans multiple continents, Kristina has been recognized for her contributions to significant lifestyle brands and projects valued between $20M and $1B. As the founder and principal of Maurph Strategy Advisory, she focuses on delivering effective solutions at the intersection of the built and digital environments, marrying design with technology to improve return on investment for her clients.
Kristina's career trajectory has been defined by her roles in various high-profile organizations. She previously served as the Chief Marketing and Development Officer at LECLAIREUR and has held pivotal positions such as Principal at Avid Inc, Director of Development at Spatality, and Group Director of Development at Per AQUUM Retreats Resorts Residences. Her work has spanned across the globe, including extensive experience in Australia, Asia, the USA, Western Europe, and the Middle East, further emphasizing her ability to adapt and thrive in multicultural environments.
A notable highlight of her career includes her time as a Project Consultant for the esteemed Southern Ocean Lodge at Baillie Lodges, where her strategic insight contributed to the project’s overall success. Additionally, her expertise was instrumental during projects with P&O Australian Resorts and Regent Hotels, showcasing her capacity to handle complex development initiatives with a strategic mindset.
Education and Achievements
Kristina's academic background is rooted in strategic design and management, which has shaped her career philosophy. She holds a Master of Science (MSc) in Strategic Design + Management from the Parsons School of Design - The New School, which equipped her with advanced skills in integrating holistic approaches to design and management. Her education also includes studying Strategic Design through a Dual City Program at both Central Saint Martins and Parsons School of Design, allowing her to gain international insights that fuel her creative strategies.
Kristina's Bachelor of Commerce degree in Marketing & Hospitality Management from the University of New South Wales (UNSW) provided her with a solid foundation in the principles of business and consumer behavior. This unique blend of education has enabled her to excel in her career and to contribute effectively to a multitude of projects, encompassing leisure, wellness, retail, and mixed-use developments.
Notable Achievements
Throughout her career, Kristina has been recognized for her dedication to fostering wellness through design. Her work exemplifies a commitment to sustainability and enhancing user experience, which has not only led to commercial success but also positive impacts on the communities in which she has worked. Her adaptability and cross-cultural collaboration skills have been essential in driving projects to fruition in various global markets, establishing her as a thought leader in her field.
In addition, Kristina's accomplishments have earned her numerous awards within the industry, highlighting her innovative strategies and successful implementations that have consistently outperformed expectations. As she progresses in her career at Maurph Strategy Advisory, Kristina continues to explore new avenues to merge technology, culture, and design—a testament to her ongoing commitment to excellence in her profession.
