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Kristina Shepard
Head of Agency Partnerships & National Brand Sales Lead at Roku
Kristina Shepard is a seasoned executive in the advertising and media industry, recently appointed as the Executive Vice President of Streaming and Performance Sales and Partnerships at NBCUniversal. This role marks a significant transition from her previous position at Roku, where she served as Vice President of Global Advertising Sales and Partnerships for nearly eight years. During her tenure at Roku, she was instrumental in overseeing the company's global advertising revenue operations, focusing on programmatic and digital sales strategies.123
Career Highlights
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Roku Inc.: At Roku, Shepard played a pivotal role in expanding the company's advertising capabilities, which included leading efforts to enhance programmatic advertising and developing partnerships with various agencies. Her leadership contributed to Roku's status as a leading platform in the streaming landscape, with a focus on performance-based advertising tailored for small and medium businesses.23
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NBCUniversal: In her new role at NBCU, Shepard will be responsible for integrating various sales verticals, including performance marketing and partnerships with independent agencies. She aims to leverage her extensive experience to drive growth in NBCU's advertising initiatives, particularly as the company emphasizes its streaming service, Peacock.13
Education and Background
Kristina Shepard graduated from Villanova University and began her career in sales with NewsCorp’s New York Post Sales Training and Development program. She also held a position as a sales director at Opera Mediaworks before joining Roku in 2017.23
Professional Vision
Shepard has expressed enthusiasm about her new position at NBCUniversal, highlighting the importance of innovation in media and advertising. She aims to create effective solutions that cater to marketers' needs while adapting to the evolving landscape of digital partnerships.34
Her LinkedIn profile can be found under the username kristina-shepard-48604625, where she connects with over 500 professionals in the industry.5

