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Kristine Mickevica

Innovation I Trend Scouting I Growth Strategy I SaaS

Kristine Mickevica is a professional with a strong background in empowering food and lifestyle companies through innovative tools and new product development processes. She has worked in strategic roles focusing on innovation, business growth, and partnerships at renowned organizations like adidas, Fung Group, and startups.

Kristine's functional specialties include partner development, project management, market research, brand strategy, go-to-market strategies, vendor management, growth strategy, innovation management, consumer insights, B2B and SaaS sales, trend analysis, and cross-border team setup. Her expertise spans Europe, APAC, and emerging markets.

She holds a Master's Degree in International Fashion Marketing from Heriot-Watt University, a Master's Degree in Innovations and Business Management from Banku Augstskola, and has studied business administration at various institutions including AP Hogeschool Antwerpen.

Kristine has held key positions such as Global Partnership and Sales Lead at Ai Palette, Strategy Lead at Fashion Startup Consultants, Senior Manager Strategy at adidas Group, Innovation Project Manager at Li & Fung Limited, and Business Development Manager at Latvian Chamber of Fashion. She has also contributed to the Supply unChained Podcast and gained experience through internships at organizations like the European Parliament.

Kristine Mickevica
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Location

Singapore