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Kristine Segrist

Global Head of Consumer Marketing at Canva | Ex-Meta, WPP

Kristine Segrist is the Global Head of Consumer Marketing at Canva, a role she assumed in early 2024. In this position, she focuses on enhancing Canva's brand appeal and accessibility, particularly for non-designers, by simplifying complex design processes. She has been actively involved in discussions about the future of marketing and the importance of brand purpose, as highlighted during her participation in events like the Variety Cannes Studio.12

Background and Experience

  • Previous Roles: Before joining Canva, Segrist worked at Meta (formerly Facebook), where she gained extensive experience in digital marketing and product development.4
  • Education: She holds a degree from the University of Wisconsin-Madison.2

Current Focus

Segrist emphasizes empowering users through Canva's offerings and has been vocal about the importance of keeping the platform fresh and relevant for educational purposes as well as personal use. Her insights reflect a commitment to fostering creativity among users globally.13

In addition to her professional endeavors, she maintains an active presence on LinkedIn, where she engages with a broad audience about marketing trends and Canva's initiatives.24

Highlights

Mar 12 · linkedin

Congratulations to one of Canva’s amazing partners, ColorCreative, on the launch on the 2nd year of the Find Your People Program (FYPP), a short film incubator for diverse creatives in entertainment. https://rb.gy/7y8yk1

Canva is thrilled to partner with FYPP again, following an exceptional inaugural program, which provided resources, mentorship, community and up-skilling to 28 standout industry creatives from a pool of 1,500 applicants, including training on Canva’s #VisualSuite to empower participants throughout the filmmaking process.   We are honored to support ColorCreative’s mission to realize a more inclusive and authentic industry that represents the next generation of creatives both on and behind the camera. We can’t wait to see what this new chapter holds!   Major thanks to the exceptional team at ColorCreative - Talitha Watkins, Monique Francis, Myriah Johnson, Jamari Perry, MFA carolyn "cc" concepcion and to the Canva crew - Zach Kitschke, Reby Silverman, Natalie Schwartz, Kate Marsden, Fenot Tekle, Olivia Johnson Morgan Ruth M.

Mar 8 · linkedin

Canva is excited to be at #SXSW this year! Come visit the Canva activation at the Fast Company Grill and check out all the inspiring programming, including hearing from our very own co-founder and CPO, Cameron Adams (Sunday, March 10th at 4:30) and our SVP of Content and Discovery, Silvia Oviedo Lopez (Monday, March 11th at 1:30) to learn about the future of visual communication and how Enterprise companies are benefiting from our platform.

Check out the event page and connect with our team IRL if you’re in Austin. Excited to see you there! https://lnkd.in/gxNaNfVS

Related Questions

What are Kristine Segrist's key achievements at Canva?
How did Kristine Segrist transition from Meta to Canva?
What strategies does Kristine Segrist use to keep Canva fresh and attractive to consumers?
What insights did Kristine Segrist share about brand purpose at the Variety Cannes Studio?
How does Kristine Segrist empower non-designers using Canva?
Kristine Segrist
Kristine Segrist, photo 1
Kristine Segrist, photo 2
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Location

San Francisco Bay Area