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Kristoffer Poore

Director, Global Marketing & Creative Strategy at Edelman Data X Intelligence

I'm a strengths-based, brand-obsessed, and stakeholder-powered positioning strategist who helps teams get crystal clear on their shared narrative for why the brands, products and services they deliver stand out over all others.

Designer turned copywriter, turned creative director, turned strategist and workshop facilitator. With a career spanning nearly two decades, my path has taken me through a number of specialized roles. Today, I advise and consult with c-suite leaders on how to best position their brands—from organizational identity to corporate culture, and yes, even products and services.

I've spent the majority of my career working as an organization development and change practitioner, helping high-stakes, highly-regulated, complex organizations in healthcare, higher education, and government navigate large-scale transformational change initiatives—from complete brand overhauls to brand campaigns aimed at changing public opinion or perception. I've worked across industries, applying my experience in positive organizational psychology to repair marketplace inaccuracies, re-align internal and external brand perceptions, reinvigorate brand storytelling, and improve trust and reputation.

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Kristoffer Poore
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Experience

Director, Global Marketing & Creative Strategy at Edelman Data X Intelligence
Executive Creative Director (ECD) at idgroup

Education

Bachelor Of Arts In Communication, Public Relations, Advertising, University Of West Florida
Case Western Reserve University

Location

San Francisco, California, United States