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Kristoffer Ellebye Larsen

Senior Digital Marketing Specialist at SAS Institute

Kristoffer Larsen is a skilled digital marketing professional experienced in driving sales, lead generation, and campaigns across both B2C and B2B industries. Larsen attended the prestigious Copenhagen Business School and received a degree in Marketing and Business Administration, as well as a Masters's in Economical Marketing from Monash University. He also studied Communication and Media Studies at Tsinghua University and earned a Bachelor's degree in HA (kom.). In addition, Larsen is a Level 3 WSET certified wine and spirits professional.

Throughout his professional career, Larsen has held various roles and worked for the likes of Jabra, Anew, kjær & sommerfeldt, Mindshare Danmark, GroupM Danmark, and Carlsberg Group. He currently holds the position of Digital Marketing Manager at GN/Jabra. Larsen has experience as a Wine Consultant, Head of Digital Media, Digital Account Manager, Digital Coordinator, and Search Coordinator among others.

Kristoffer Larsen has an impressive background in digital marketing and is skilled in attracting leads and driving sales across a variety of contexts. He also possesses expertise in the wine and spirits industry, holding a WSET Level 3 certification.

Highlights

May 17 · linkedin

Is Google Campaign Manager 360 worth It? 🤔

I'm curious to hear from fellow users (nerds) of Google Campaign Manager 360! 🔍

Here's my dilemma: We've been long-time users of Campaign Manager 360 with millions of spend being tracked, but with the deprecation of third-party cookies, I'm wondering if the product has lost some of its core functionality. It's impacting our ability to do targeting, cross-device tracking, attribution modeling, etc.

Is it still worth the investment of time and resources to upload, tag, and track everything? Or are there better alternatives out there? Or perhaps it's time to pull the plug? 💀

Please comment or reach out directly if you have experience with Google Campaign Manager 360 🙏

Oct 17 · linkedin

Hello network! 👋

I'm on a mission to find a cost-effective digital data aggregator to streamline our media buying data integration with our CRM and enhance our digital reporting capabilities. Our current solution is breaking the bank, and it's packed with features we rarely touch.

So, if anyone has played around with these tools below, or have a better suggestion, I'd love to hear your thoughts:

• Supermetrics • Funnel.io • Fivetran • Adverity • Windsor.ai

Your recommendations and feedback will be greatly appreciated. Thanks a bunch in advance 🚀 #DigitalMarketing #DataAggregator #CRMIntegration

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Kristoffer Ellebye Larsen
Kristoffer Ellebye Larsen, photo 1
Kristoffer Ellebye Larsen, photo 2
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Location

Copenhagen, Capital Region of Denmark, Denmark