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Kristy Bittles
Principal Product Designer at Cured
Professional Background
Kristy Bittles is a strategic creative leader with a wealth of experience in building and marketing impactful products and brands. Known for her multi-disciplinary approach, Kristy has successfully inspired and produced a diverse range of creative work for both established companies and emerging startups. Her extensive career has seen her excel in various positions where she effectively combines creativity with strategic thinking to drive innovative solutions and foster collaboration within organizations. Currently, she serves as the Principal Product Designer at Cured, where she plays a pivotal role in shaping the user experience and product vision, ensuring it aligns with the company's overarching goals.
Previously, Kristy was the Head of Product Design at Luma, where she led the design team in crafting user-centric products that resonate with target audiences. Her journey also includes significant contributions to Springbuk as both the Director of Creative and Brand and the Director of Experience, where she was instrumental in enhancing the brand's presence in the market. With a keen eye for design and a passion for brand storytelling, Kristy has transformed the way brands engage with their customers across various platforms.
Kristy takes pride in her ability to innovate and motivate teams to excel, fostering an environment where collaboration thrives. Her early career included roles as an Art Director and Designer at All Terrain, where she honed her skills in visual communication and ensured that creative outputs were not only visually compelling but also strategically sound. Given her comprehensive background, Kristy is well-equipped to tackle diverse challenges in the creative field, making her an asset to any visionary organization.
Education and Achievements
Kristy's educational background reflects her commitment to both creative excellence and strategic acumen. She earned a Bachelor of Fine Arts (BFA) in Visual Communication, Advertising & Public Relations from Loyola University Chicago, a program renowned for its robust curriculum that integrates artistic principles with practical marketing strategies. This foundation in fine arts allows Kristy to approach design from a holistic perspective, merging aesthetics with functionality.
In addition to her undergraduate studies, Kristy further enhanced her skills at the Loyola University Chicago - John Felice Rome Center, where she broadened her global perspective and immersed herself in diverse cultures, which enrich her creative approach. She also pursued a Certification in Marketing Strategy at Cornell University, equipping her with advanced knowledge of marketing principles that she actively applies in her leadership roles.
Kristy’s continuous pursuit of learning and adaptation to industry trends underscores her dedication to professional growth and innovation in the ever-evolving creative landscape.
Achievements
Kristy's impressive portfolio includes leading design initiatives that have not only elevated brand identities but also significantly impacted market engagement and customer experience. At Cured, her role as Principal Product Designer has been instrumental in ensuring that the design strategy supports the company's mission. Her work has played a crucial role in crafting experiences that resonate deeply with users, combining empathy and design thinking to solve complex challenges.
During her time at Springbuk, Kristy led transformative projects that reshaped the company’s brand narrative, establishing it as a leader within the healthcare analytics industry. Her ability to integrate user research and innovative design has resulted in products that not only meet market demands but exceed user expectations. As a former Director of Experience, she dedicated herself to enhancing customer journeys, ensuring that every interaction with the brand was seamless and impactful.
In previous roles, Kristy showcased her artistry as an Art Director and Principal Designer in different capacities, contributing to high-profile campaigns and projects that have left a lasting impression on the industry. With awards and recognitions throughout her career, she has consistently demonstrated her talents and passion for design, making considerable strides towards propelling the brands she has worked with into the forefront of their respective industries.
Having cultivated a reputation as a creative powerhouse, Kristy Bittles embodies the spirit of innovation and collaboration that is essential in today’s fast-paced business environment. Her comprehensive approach to design and marketing makes her a valuable contributor and leader, dedicated to pushing the boundaries of creativity and consumer engagement.
