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Kristy Bloomfield

SVP Global Marketing - Lyre's Spirit Co - M.B.A - B.Laws - 17 years marketing some of Australia's leading brands - Lyre's, Coca-Cola, Corona, XXXX, Mother Energy, Pump Water and more

Kristy Bloomfield is the Senior Vice President of Global Marketing at Lyre's Spirit Co, a brand specializing in non-alcoholic spirits. Her role encompasses overseeing marketing strategies across more than 60 markets, focusing on new market penetration, igniting established markets, and delivering innovative product pipelines. Bloomfield emphasizes the importance of strong commercial acumen and P&L accountability in her work.1

Bloomfield has a robust educational background, holding an MBA and a law degree, along with various other credentials that enhance her leadership capabilities. She is passionate about developing future leaders and fostering psychologically safe environments within teams. Under her leadership, Lyre's has achieved significant milestones, including being recognized as the number one globally trending non-alcoholic spirit brand, winning over 200 industry accolades.12

In May 2024, she was promoted to Chief Marketing Officer (CMO) of Lyre's Spirit Co, following her successful tenure as Senior VP. Her current priorities include driving double-digit growth across major markets and optimizing digital marketing strategies to enhance brand visibility and consumer engagement.2 Bloomfield is recognized for her commitment to team dynamics and believes that effective leadership is about delivering results while supporting team members.12

Overall, Kristy Bloomfield's strategic vision and leadership have been pivotal in establishing Lyre's Spirit Co as a leader in the non-alcoholic beverage sector.

Highlights

Jun 12 · mi-3.com.au
Newly promoted Lyre's Spirit Co marketing chief looks to US, content ...
Lyre's Spirit Co | 2024 Non Alcoholic & RTD Of The Year
Kirsty Bloomfield, Senior Vice President – Global Marketing, Lyre's ...
Kirsty Bloomfield, Senior Vice President – Global Marketing, Lyre's ...

Related Questions

What are Kristy Bloomfield's key achievements at Lyre's Spirit Co?
How did Kristy Bloomfield contribute to Lyre's becoming the No.1 globally trending non-alcoholic spirit brand?
What specific strategies did Kristy Bloomfield implement for new market penetration at Lyre's?
How does Kristy Bloomfield foster a psychologically safe environment in her team?
What role does Kristy Bloomfield's MBA play in her marketing strategies at Lyre's?
Kristy Bloomfield
Kristy Bloomfield, photo 1
Kristy Bloomfield, photo 2
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Location

Sydney, New South Wales, Australia