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Kristy Fulwider

Creative Marketing Lead @ Prime Video & Amazon Studios | Marketing Leadership, Branding

Kristy Fulwider is a seasoned marketing communications leader with over 15 years of experience in brand building, transformation, and growth, having worked with prestigious brands like Amazon Prime Video, Nike, Old Spice, Beats by Dre, Google, and Zwift.

Specializing in full funnel marketing strategies, Kristy excels in mobilizing teams to create engaging and influential integrated campaigns that resonate with global customers.

With a strong focus on customer insights, market research, cultural trends, and competitive analysis, Kristy develops innovative marketing communications campaigns that yield measurable results.

Her industry impact spans across sports and sports apparel, connected fitness, health & wellness, consumer products, consumer packaged goods (CPG), gaming, technology, and more, showcasing her versatility and expertise.

Throughout her career, Kristy has led award-winning branding, marketing communications, and media campaigns for renowned brands, emphasizing storytelling and customer engagement.

She has a proven track record of driving substantial growth through social media and digital marketing initiatives, drawing on her combined experiences from working with brands directly and agencies like Anomaly, Wieden + Kennedy, and Crispin Porter + Bogusky.

Kristy is known for her hands-on leadership style, fostering cross-functional teamwork, encouraging creativity, and creating an environment where the best ideas flourish.

An alumna of Florida State University with a Bachelor of Science in Communications; Advertising, Kristy has held key positions in various organizations, including Amazon, Zwift, K.LEE LLC, Anomaly, Nike, Wieden + Kennedy, and Crispin Porter + Bogusky.

Kristy Fulwider
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Location

Los Angeles Metropolitan Area