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Kristy Howe
Enabler of Digital Transformation - Marketing Strategy & Execution - Innovation Accelerator
Professional Background
Kristy Howe is a highly accomplished digital transformation executive and P&L leader known for her expertise in building a robust delivery framework spanning marketing, technology, and customer experience disciplines. Throughout her career, Kristy has demonstrated her ability to connect business needs across customer journeys, establishing integrated market and technology strategies that drive innovation and growth in consumer and B2B sectors. Her impressive career encompasses diverse industries, including manufacturing, industrial segments/distribution, and high-tech software, where she has consistently spearheaded changes that have led to significant operational improvements.
In her most recent role as Vice President of Marketing at Andersen Corporation, Kristy has been instrumental in crafting comprehensive marketing strategies that resonate with both B2B and consumer markets. Her previous experience includes serving as the Senior Director of Marketing at Andersen Corporation, where she further honed her skills in developing high-impact marketing initiatives. Additionally, Kristy previously held the position of Vice President of eCommerce & Marketing Products, Small Business at Deluxe Corporation, where she led the digital strategy for small business solutions that empowered entrepreneurs.
Kristy’s capacity to lead digital transformation efforts is highlighted by her tenure as the Global Digital Transformation and eCommerce Director for the Industrial Business at 3M, where she directed groundbreaking projects that enhanced the company's digital footprint and customer engagement. In her various roles at 3M, she worked as a Strategic Account Manager, Business Development Manager, Interactive Marketing Manager, International Marketer, and Deployment Lead, showcasing her versatile skill set and commitment to driving success across multiple divisions.
Education and Achievements
Kristy bolstered her educational background with a Bachelor’s degree from St. Catherine University and an MBA from the University of Saint Thomas - School of Business. Her academic achievements laid the foundation for her comprehensive understanding of business operations, which she combines with years of hands-on experience in dynamic environments.
Kristy has been recognized as an inventive and fast-paced leader in the realm of digital transformation, affirmed by her ability to model and exploit digital opportunities that facilitate iterative business growth. She proudly embraces her role in creating partnerships across finance, marketing, product, and technology sectors to define strategic roadmaps for multi-year initiatives, all while ensuring a shared understanding of success and victory among her team members.
Leadership Style
An empathetic and direct leader, Kristy shows an unwavering commitment to assessing and nurturing talent. She believes in developing and upgrading teams to meet evolving needs, fostering an environment of cultural transformation that is integral to the evolution of any organization. Her capability to align cross-functionally and engage with team members at all levels enables her to promote a progressive work culture centered around innovation and customer focus. Kristy's leadership style is characterized by her emphasis on collaboration, ensuring that every program is designed with the customer experience and contemporary innovations firmly at its core.
Notable Projects and Industry Contributions
Kristy's work has undoubtedly left a lasting mark on the industries she has been a part of. At 3M, she led initiatives that not only transformed internal processes but enhanced customer conversion rates and engagement across digital platforms. Her efforts in this capacity are reflective of her commitment to employing advanced marketing technologies and agile methodologies, positioning companies to thrive in her fast-evolving sectors.
Furthermore, she has been a strong advocate for omni-channel approaches that integrate various marketing channels seamlessly, providing customers with a cohesive experience that addresses their needs holistically. Kristy stays ahead of industry trends, enabling her to guide organizations in adapting their strategies to harness the power of emerging technologies and techniques that disrupt traditional methods.
Overall, Kristy Howe is a remarkable leader in digital transformation and marketing, who possesses an extensive breadth of experience across various industries. Her strategic vision, combined with her ability to cultivate talent and foster innovative cultural transformations, solidifies her as a key figure in steering organizations towards a successful future.
