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Kristy Westrup

Senior Vice President of Merchandising and Consumer Insights at Boxy Charm (BFA Industries)

Kristy Westrup is a seasoned multi-channel specialty retailer with a wealth of global merchandising experience, particularly in Beauty. She has a successful track record of leading over $800 million retail revenue businesses, overseeing sales, margins, and large global teams. Kristy is known for delivering exceptional customer experiences in various categories including Beauty, Fashion, Spirits & Wine, Food & Gifts, and Destinations. With a strong passion for business transformation and growth strategies, she consistently creates sustainable long-term value.

With over 7 years in the Travel Retail industry, Kristy has garnered significant experience catering to Asian consumers at Starboard Cruise Services, a part of the prestigious LVMH Group’s Selective Retailing Division. She is a dedicated merchant who leverages her robust relationships and entrepreneurial instincts to drive growth and innovation in new ventures, while prioritizing team training and development.

Kristy Westrup
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Location

Miami/Fort Lauderdale Area