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Kristyn Lawson

President and Partner at PSM • Consultant • Brand Invigorator • Entrepreneur • Guacamole Queen

Kristyn Lawson is a seasoned professional in the food and beverage industry, known for her expertise in sales, marketing, and brand development. She is the Executive VP of Sales & Marketing, Consultant, and Partner at Preferred Sales + Marketing (PSM).14 With over 20 years of experience managing brands in North America, Kristyn is recognized as a force in the industry and proudly wears the title of "Guacamole Queen".1

Kristyn's career highlights include:

  1. Strategic leadership: She provides strategy and solutions for brands and organizations to drive sales, develop and implement plans, optimize performance, and support operational productivity.4

  2. Brand development: Kristyn has been instrumental in developing successful brands in the produce department, such as Cabo Fresh.6

  3. Industry expertise: She specializes in both branded and private label commercialization for retail and foodservice sectors.2

  4. Passion for food: Kristyn's love for food, family, and friends is reflected in every aspect of her career.1

  5. Innovative approach: She is known for her unique approach to sales and marketing, which creates successful partnerships in packaged foods and fresh produce.4

  6. Thought leadership: Kristyn is described as a strategic thinker, brand stimulator, and rainmaker in the industry.3

As of February 2025, Kristyn continues to be an active and influential figure in the food and beverage industry, sharing insights and experiences on professional platforms.57

Highlights

May 19 · thepacker.com
Packer Fresh Take: Kristyn Lawson of PSM Preferred Sales + ...
Packer Fresh Take: Kristyn Lawson of PSM Preferred Sales + ...
Jan 1 · psm-sales.com
Our Team | Preferred Sales + Marketing
Our Team | Preferred Sales + Marketing
Jan 1 · psm-sales.com
Preferred Sales + Marketing | food consulting

Related Questions

What are some of Kristyn Lawson's most notable achievements in the food industry?
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What strategies does Kristyn Lawson use to drive sales and marketing in the food industry?
Can you share more about Kristyn Lawson's role as the "Guacamole Queen"?
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Kristyn Lawson
Kristyn Lawson, photo 1
Kristyn Lawson, photo 2
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Location

Newport Beach, California