Suggestions
Krystal Hauserman 💫
Chief Marketing & Growth Officer | SVP | Forbes Most Entrepreneurial CMO, Insider CMO to Watch, Brand Innovators Industry Innovator | Warner Bros, NBA, 2 Unicorn startups (11:11, Fullscreen) | GTM | Brand | Partnerships
Krystal Hauserman is a seasoned entrepreneur and Chief Marketing Officer with over 15 years of experience in scaling startups, leading go-to-market strategies, and driving revenue for Fortune 500 companies and consumer brands like LVMH, L'Oreal, Taco Bell, Hilton Hotels, Nike, Apple, Uber, Klarna, the NBA, and Warner Bros.
She has a proven track record of surpassing revenue milestones, achieving unicorn status with companies, and creating innovative marketing strategies that drive growth and audience engagement.
Krystal has received numerous accolades including Ad Age Social Campaign of the Year, Cannes Lions shortlist for Excellence in Brand Experience & Social Content Marketing, Clio Sports Silver, Forbes Top 50 Entrepreneurial CMO, Insider CMO to Watch, and Brand Innovators Industry Innovator.
Her expertise spans across business growth, go-to-market strategies, commercial strategy, executive leadership, global marketing, integrated marketing, influencer marketing, digital marketing, data-driven consumer insights, eCommerce, customer experience, loyalty programs, product innovation, brand storytelling, brand partnerships, strategic partnerships, celebrity partnerships, earned media, experiential events, team building, coaching & mentoring, and AI tools.
Krystal's educational background includes a JD in Law from Loyola Law School, Los Angeles, and a Bachelor of Business Administration in Marketing from the University of Oklahoma.
She has held key positions at prominent organizations such as 11:11 Media, Evil Geniuses, National Basketball Association (NBA), Warner Bros. Discovery, FULLSCREEN, and O'Melveny & Myers LLP.
Krystal is known for her adaptability, curiosity, collaborative nature, and her commitment to nurturing talent, fostering learning environments, and empowering teams to achieve their goals.
Her leadership has seen individuals she mentored thriving in senior roles at companies like OpenAI, Amazon, Meta, Snap, Netflix, and Hello Sunshine.
With a focus on driving commercial success, brand building, and creating impactful marketing strategies, Krystal Hauserman continues to make a significant mark in the world of marketing and business.
Highlights
Forget being "empowered" ... let's shift our mindset to being IN POWER!
This was the fan-favorite takeaway from Shelley Zalis at VeeCon this weekend. The 5M+ strong #community that Shelley, Talia Bender Small and the entire The Female Quotient team have built is extraordinary. So pair that with the dynamic, social-first, community & culture-always mindset of team Vayner and you've got a recipe for inspiration rocket fuel. Huge congrats to Gary, Avery, Andrea, Kaylen, Peter, Jamie, Contessa and the million other VaynerMedia & VaynerX magic makers that made VeeCon weekend in L.A. spectacular.
#VeeCon2024 #FemaleQuotient
💡 #BrandPartnerships ideas for two fan-favorite #Paris2024 breakout stars ...
🖤 💅 Kim YeJi, South Korea's ultra-cool sharpshooter. Brands in the business of precision (think watches, cameras) are obvious. But what I'd love to see for YeJi is a commemorative limited edition "precision hydration" skincare kit collab with AMOREPACIFIC's Gen Z favorite #Laneige. A limited edition selection of products (enveloped in gunmetal + matte black packaging, perhaps with an elephant easter egg 🐘 #IYKYK) that delivers a "targeted glow."
🐴 🧱 Stephen Nedoroscik, Team USA pommel horse sensation. Spectacles, fitness trackers, athletic wear are no brainers. But the thing that struck me was his passion for wanting to elevate the sport of men's gymnastics to a new generation of fans. So hey, the LEGO Group, what about co-creating a whimsical gymnastics-themed special edition set? Something tells me Stephen has ideas!
🏃♀️ 🤳 There's been a lot of surprise about Olympians working "real" jobs while they train. Without major global sponsorships that is a reality for most. That said, I suspect the rise of the "athlete as #creator" to be one of the biggest trends out of this year's games.
What's an unexpected collab you'd love to see?
