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Kumar Razdan

Leading NESCO Events/ Ex BookMyShow/ Live Entertainment/ Media Specialist/ E-commerce

Kumar Razdan is the Vice President at Nesco Limited, a prominent player in the events and exhibitions sector in India. He has over 20 years of experience in Internet e-commerce and live entertainment, having held various roles that include Producer, Business Development, Marketing, and Brand Solutions.

Professional Background

  • Founding Member of BookMyShow: Razdan played a crucial role in managing some of the largest international intellectual properties (IPs) in India. His contributions were significant in launching several major IPs within the region, showcasing his expertise in the live entertainment industry .12
  • Current Role at Nesco: As Vice President, he leads Nesco Events, focusing on creating innovative and immersive experiences for various events. His leadership is instrumental in transforming event concepts into tangible experiences that resonate with audiences .13

Skills and Expertise

  • Live Entertainment: Razdan is recognized as an industry leader, known for introducing innovative concepts to the Indian market.
  • E-commerce: His background includes significant experience in internet commerce, which complements his work in live events.

Kumar Razdan's extensive experience and leadership skills make him a key figure in the Indian events industry, particularly at Nesco Limited.

Highlights

Jul 16 · linkedin

I & Nesco Events are thrilled to share the incredible journey of our just concluded musical concert Amit Trivedi’s Indradanush– an event that defied the odds, embraced challenges, and left everyone spellbound!

The Backstory

Call it my personal bias or blind belief. I have always wanted to organise Amit Trivedi’s live concert but somehow it didn’t happen till it did. To me Amit Trivedi is the most versatile singer / composer of this generation. The sheer variety he has in his catalogue is second to none. And at Nesco Events we believe in curating unparalleled experiences in live music space.

I have been part of more than 100 events in various capacities, however this event has to be one of the most challenging one.

The Challenges

  1. Unpredictable Weather: Monsoons in Full Swing with Mumbai on orange alert – Mother Nature threw it all at us. But we weren't backing down. We had a vision, and nothing could sway us. Everyone in the team ensured the event went on without any glitches & hindrance.

  2. Technical: With the ongoing wedding of the century, managing to source all the required technicals like sound, lighting, and seating arrangements for a 8,000 large crowd is no small feat. But thanks to all the partners who managed to fetch the inventory just in time for the show.

  3. VIP visit: As if Mumbai weather & Big Fat Indian Wedding was not enough we had a sudden VIP visit to the venue which meant the set-up had to be done in phases & patches. So everyone on the project doubled their efforts & working hours & managed to put up a grand show together.

The Triumph

Against all odds, the show went on! Here's how we pulled it off:

  1. Teamwork: The artist & his band along with our tech teams, event managers, and volunteers rallied together. They adjusted schedules, secured equipment, and ensured a seamless experience.

  2. Artist Appreciation: A standing ovation for genius called Amit Trivedi & his singers / dancers for  their electrifying performance that transcended the weather. We're forever grateful for giving us the memories of a lifetime. We are extremely lucky to have been associated with him & TM Talent Management & Alaap Gosher

  3. Partner Shout-Out: Nesco Events team, Paytm Insider, SNL Pro | Sound & Light Professionals, RED FM 93.5 & all our partners & vendors you stood by us. Thank you for believing in our vision. Special thanks to my team who support me on every idea & even make it happen. Janhavi Madkaikar, Jeff Toyson, Harish Razdan, Bhakti Chopra, Neha Saraogi & Vijay Adhikari, Karan Arora, Mezaan Ali, Omkar Sankpal

🙌 Thank you, everyone! 🙌

Apr 29 · linkedin

Elevating Live Entertainment: A Concert That Reshaped Regional Entertainment

#REGIONALISTHENEWGLOBAL!! I am ecstatic to announce the resounding success of our recent concert, Aditya Gadhvi Live in Concert, produced & promoted by Nesco Events. The event has also set a new benchmark in the world of regional live entertainment. This event was a testament to what can be achieved when creativity meets precision in execution.

The concert was a symphony of both traditional & new age Gujarati Music showcasing a diverse range of musical genres that captivated 12,000+ fans of all ages.

A special shout-out to the phenomenal Aditya Gadhvi who was the heart of this concert from the word go. Their electrifying performance by his team and his artistic genius played a pivotal role in the success of the event. His dedication to their craft and ability to connect with the audience was nothing short of magical. Thank you Aditya Gadhvi for believing & entrusting me & allowing me to create a Gujarati concert of an international level and standard.

The flawless execution of the concert was the result of countless hours of hard work behind the scenes. Every detail was meticulously planned and executed with the utmost care, ensuring that the event set a standard for others to follow.

I am incredibly proud of what me my team Nesco Events have accomplished and grateful for the team that made this possible. This event has not only raised the bar for regional live entertainment but has also shown the power of unity and the impact of exceptional talent spread across India.

I couldn't be more prouder of my small but best team at Nesco Events namely Janhavi Madkaikar, Prashant Lade, Jeff Toyson & others. Special thanks to my partners at Paytm Insider, Karan Arora, Akul Narula, Manjiri Date, Robust Events who supported us in this journey. Here's to many more milestones ahead!

#ConcertSuccess #LiveEntertainment #GlobalMusic #ArtisticExcellence

Related Questions

What are some of the innovative concepts Kumar Razdan has introduced at Nesco Limited?
How did Kumar Razdan's role at BookMyShow influence his work at Nesco Limited?
What are the key achievements of Kumar Razdan in the live entertainment industry?
How does Kumar Razdan's experience in e-commerce benefit Nesco Limited's events?
What makes Kumar Razdan a leading figure in the Indian live entertainment market?
Kumar Razdan
Kumar Razdan, photo 1
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Location

Mumbai, Maharashtra, India