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Kunal Mukherjee-Chakraborty

CEO & Founder - CygnusRED; Global VP - Digital Products, Platforms & Marketing Services @MARS Inc.; Senior Advisor @AlixPartners; formerly Global Chief Digital & Customer Experience Officer @EssilorLuxottica GrandVision

Kunal Mukherjee-Chakraborty is a senior executive at Mars, currently serving as the Global Vice President (Ad Interim) for Digital Growth, focusing on Platforms, Products & Marketing Services.1 He has a strong educational background, having completed the full-time INSEAD MBA program in Fontainebleau, France, where he studied key subjects such as Strategy and Mergers & Acquisitions.1

Professional Experience

Kunal's current role at Mars involves leading initiatives in digital growth, which likely encompasses overseeing the company's digital platforms, product development, and marketing services on a global scale. His position as a Vice President, even in an interim capacity, suggests he holds a significant leadership role within the organization.

Educational Background

Kunal's education at INSEAD, one of the world's leading business schools, has provided him with a strong foundation in business strategy and corporate development. The MBA program at INSEAD is known for its international focus and rigorous curriculum, which aligns well with Kunal's global role at Mars.

LinkedIn Presence

Kunal Mukherjee-Chakraborty's LinkedIn profile can be found under the username "kunalchakraborty".1 This profile likely contains more detailed information about his professional experiences, skills, and accomplishments throughout his career.

Given his senior position at a major global company like Mars and his educational background from a prestigious institution, Kunal Mukherjee-Chakraborty is likely a seasoned professional with extensive experience in digital strategy, marketing, and business development in the consumer goods or related industries.

Highlights

Jun 21 · linkedin

Do you want to shift your business model from short-termist transactions to lasting relationships with your customers and are struggling to execute your ambition? Do you want to drive long-term valuation growth of your company by maximizing your Customer Lifetime Value (CLV) at lowest Customer Acquisition Costs (CAC), “sweating your data assets” and transforming your customer experience using Data, Artificial Intelligence and Digital Engineering?

Very excited to get my article published at Harvard Business Review earlier today at it’s famous Strategy section. Thanks to my partner-in-crime INSEAD Professor Nathan Furr . This article is not theory - it is 100% evidence based, and supported by years of hands-on experience in leading digital, AI & data enabled Customer Experience transformations. The article captures 6x things that the companies often do wrong to execute their CX and Growth ambition, based on our experience.

If you are a Global CEO /President/Chief Marketing Officer /Chief Growth Officer /Chief Customer Officer /Chief Digital Officer of a global company with multiple brands and markets, and undergoing an ambitious complex digital transformation of your customer experience and facing difficulties to build a sustainable Digital Growth Engine that can deliver your strategic ambition , contact [email protected]

#digitalgrowthengine #chiefgrowthofficer #customerexperience #digitaltransformation

Apr 10 · linkedin

Back to my alma mater INSEAD in Fontainebleau (France) to give a 4-hour guest lecture and facilitate a high-quality discussion at Professor Nathan Furr ‘s Leading Digital Transformation & Innovation (LDTI) course. Really talented group of executives and great discussion around 5 x key factors that can make or break a transformation in a complex global organization

  1. Do you have leaders who have Decision-making accountability as well as domain knowledge and expertise?

  2. Do you have the right best-of-breed talent sourcing model per competence area? Do you know how to optimize the model over the transformation period? (year 0/1/2 model is drastically different from Year 3/4/5) Do you know which competence areas you should overinvest in and also, competence areas where you can be economic?

  3. Do you have right internal processes, incentives, funding model and governance model to allow for SPEED OF EXECUTION? Do the incentives and funding models flow seamlessly from the top to the bottom of the organization; from global to regional to local?

  4. Do you have a cross-functional CX leader who can define and own the TARGET (TO BE) consumer experience and break down that experience into small executable byte-sized chunks of use cases and map those use cases against underlying cross-functional cross-brand cross-market deliverables from various functions /geographies /markets /brands? Is this person set up correctly with right budget, skills, capacity and remit?

  5. Do you foster a culture of no-nonsense meritocracy, bottom-up transparency and ability to disagree respectfully? Are you ready to embrace pain & suffering? Can you refrain from painting rosy pictures?

….. we will be publishing deep-dives on above topics via blogs, HBR articles, podcasts etc… … watch this space #INSEAD #CygnusRED #DigitalTransformation #ConsumerExperience #LDTI

Related Questions

What are Kunal Mukherjee-Chakraborty's key achievements at Mars?
How did Kunal Mukherjee-Chakraborty transition from other roles to his current position at Mars?
What specific strategies has Kunal Mukherjee-Chakraborty implemented for digital growth at Mars?
What is Kunal Mukherjee-Chakraborty's educational background?
How long has Kunal Mukherjee-Chakraborty been with Mars?
Kunal Mukherjee-Chakraborty
Kunal Mukherjee-Chakraborty, photo 1
Kunal Mukherjee-Chakraborty, photo 2
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Location

Amsterdam, North Holland, Netherlands