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Kurt Midness

Global Marketing Director at VOLCOM

Kurt Midness is the Global Marketing Director at Volcom, where he oversees all music-related aspects of the brand, including live events, custom content, in-store music, and hold music.2 He has been with Volcom since at least 2005, initially serving as the Global Director of Music and Art.3

In his role, Midness has been instrumental in relaunching Volcom Entertainment, the brand's independent music label. He emphasizes the importance of authentic connection to music in brand marketing and views each collaboration with artists as a unique experience.1 Midness has been involved in organizing special live performances, such as the recent event with the band Pepper at Volcom's headquarters skatepark.1

Midness is known for his strategic approach to marketing, leveraging music to enhance Volcom's brand identity and connect with their audience. He has implemented innovative marketing strategies as the primary music director for Volcom.4 His work involves experimenting with new ways to engage with the brand's community, including using platforms like Discord to understand what's important to their audience.1

As of January 2024, Midness continues to play a crucial role in shaping Volcom's music-related initiatives, focusing on building a strong community and creating clothing that reflects and enhances the lifestyle of music enthusiasts.15

Highlights

Volcom Marketing Execs Talk Volcom Entertainment Reboot |
Jul 25 · sound-machine.com
Music for Business Blog - SoundMachine
Jan 15 · youtube.com
Music at Volcom with Kurt Midness - Global Marketing Director
Music at Volcom with Kurt Midness - Global Marketing Director
Aug 11 · youtube.com
Entrevista con Kurt Midness, Global Music Marketing Manager de ...
Entrevista con Kurt Midness, Global Music Marketing Manager de ...

Related Questions

What are Kurt Midness's main responsibilities at Volcom?
How has Kurt Midness influenced Volcom's approach to music?
What live events has Kurt Midness organized at Volcom?
How does Kurt Midness integrate music into Volcom's marketing strategy?
What are some notable collaborations Kurt Midness has overseen at Volcom?
Kurt Midness
Kurt Midness, photo 1
Kurt Midness, photo 2
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Location

Orange County, California Area