Suggestions
Kyle Ladewig
Product Leader & GM | Entrepreneur | 15 years in B2B, Consumer, and Proptech
Kyle Ladewig is a seasoned professional with a diverse background spanning product, product marketing, sales, and operations over a 15-year career.
He has expertise in launching products in various sectors including proptech, fitness, creator economy, and edtech, and has been involved in multiple zero-to-one product launches.
Kyle Ladewig studied Management Science & Engineering at Stanford University and has held key roles in reputed organizations like Biproxi, Tech & Timber, Out Of Office Inc., Lyft, Ten-X, BUILDING.co, Auction.com (Ten-X), Xenon Partners, ClassPass, Comfy, and Newmark Knight Frank.
His experience includes serving as Head of Product, Founder/CEO, Real Estate Strategy, VP Product Marketing & Strategy, Senior Product Marketing Manager, Acquisitions & Strategy, Product Manager, Fundraising Strategy Consultant, Head of Sales, Sales & GTM, and Investment Sales Broker.
Kyle Ladewig has also contributed to the industry through his role as a Board of Directors member at Stanford Professionals In Real Estate (SPIRE).
Highlights
It's easy to hate on someone who made $ while their company's stock imploded. It's also easy to edit an hour-long interview for social media clickbait...
That's exactly what happened last week when Andreessen Horowitz posted an interview with Adam Neumann about his new startup Flow.
I've been WeWork's biggest fan and critic for a long time. I started a company 5 years ago to take on WeWork because I didn't think their business model was sustainable. It turns out they did in fact have issues (so did my startup) but here's why I think Flow will work:
① Millennials are trapped in rentership. Homeownership among this group is sub 50%. Not to mention 25% are living with their parents (!)
② "Making homes more affordable" is an admirable goal, but very hard to pull off – especially near cities, where Millennials want to live. A better goal is to "make renting better."
③ The 2 biggest problems with renting are sub-standard amenities and no equity upside. Neumann would also argue there's a lack of community, but I'm ignoring that because I think the business case is strong enough without it.
Flow's solution is to offer above-standard amenities, and the opportunity for tenants to buy a chunk of the building (or maybe a piece of the larger portfolio).
They'll charge a premium for the privilege, and it's a good bet they'll see lower churn vs buildings without tenant-owners. So the downside is pretty low.
For this idea to have venture returns, they need a second bet to hit: specifically, that they can use their relationship with tenants to control spend on other stuff – especially financial services.
TL;DR = Low downside, 10x potential, and a founder who's proven he can sell. I wouldn't bet against it.
I ran the same poll on LinkedIn and Twitter, and got VERY different results. Even after accounting for sample size differences.
One theory: People don't want to look unproductive on Linkedin. That's like saying "unreliable" on your resume.
Another: People on Twitter are hyper aware that they're wasting time.
Any other theories?
#remotework #outofoffice #wfh
