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Kyle Mountsier
Partner/COO @ ASOTU - More Than Cars | Founder/COO @ Auto Genius | Speaker | Automotive Leader | Vision Caster
Kyle Mountsier is an entrepreneur, visionary, and consultant in the automotive industry.12 He serves as the Partner and Chief Operating Officer (COO) at ASOTU (A State of the Union), which is associated with the "More Than Cars" initiative.23
Professional Background
Kyle is deeply involved in the automotive sector, focusing on innovation and improving customer experiences. He believes that bringing more people together to discuss innovation can help solve challenges in the industry.1 His work spans various aspects of the automotive field, including:
- Marketing
- Culture development
- Process improvement
- Customer experience enhancement
Roles and Ventures
In addition to his position at ASOTU, Kyle has other professional roles:
- Founder and COO of Auto Genius4
- Entrepreneur and creator in the automotive, AI, EV, and brand marketing spaces7
- Speaker and consultant on automotive industry topics1
Content Creation
Kyle is actively involved in creating content related to the automotive industry:
- He participates in filming "More Than Cars" episodes, which seem to hold personal significance for him and his family.3
- He frequently posts on LinkedIn about automotive industry trends, marketing, and related topics.45
Philosophy and Approach
Kyle appears to be passionate about the automotive industry and its impact on communities and individuals. He views the business as "more than cars," emphasizing the human and community aspects of the automotive world.36 His approach combines innovation, family values, and a focus on shaping communities through automotive professionals' work.67
Highlights
A bit emotional tonight.
I haven’t had much to say here recently.
Been head down fighting to do some hard things I never dreamed of doing.
Just about 3 yeaes ago I left the retail side of auto after having spent 12 years in dealerships.
It was all kinds of scary 😳
Today…still scary.
Why?
Well, because through all of the cool things happing in the halls of ASOTU | More Than Cars and Auto Genius, there is still massive challenge.
Challenge when others struggle to understand why.
Challenge when working with remote teams all around the country…heck, the world.
Challenge because behind the fancy graphics and content, the grind to make it all work never stops.
Challenge because building tech no one has ever made before doesn’t have an article on Stack Overflow to help you fix it.
Challenge because sometimes bank accounts are flush and sometimes they are thin.
Challenge because that legal agreement has words and phrases that make your head sping.
But, oh the joy!
The joy of someone sharing their story with tears in their eyes.
The joy of that hug when you see your far away team at an event.
The joy of watching an employee get married or build a house.
The joy when your barista hears why you love people more than cars and their smile lights up the room.
The joy when the ink dries.
The joy when your kids and wife run at you with all the glee in the world when you get home from a trip.
The last sermon I preached almost 4 years ago was all about how joy and sorrow must exist at the same time for either to be realized.
Well, welcome to startup life.
Thanks for being a part of this journey.
We aren’t done yet.
This vision is still alive.
I won’t quit till it is realized.
(What? …go check out the video pinned on my profile)
To another 3 yrs, 800 episodes, 23 conferences, 35 employees, 50+ cities, lots of laughter, some tears, and a whole lot of lives changed!
#automotive #mission #automotiveindustry #lovepeople #startup
Not trying to do the easy thing.
Looks like…
Building the fastest website in the world.
Making slow websites just as fast.
Shifting the internal culture of retail auto.
Rewriting the cultural perception of retail auto.
#dohardthings #neversettle #automotive #automotiveindustry #gotobedtired
