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Lacey Frederick
Sr. Director, Marketing Services at Playfly Premier Partnerships
Lacey Frederick is a dedicated and passionate sports industry professional with experience in various roles. With a BS in Public Relations from the University of Wisconsin-La Crosse, Lacey has worked in corporate sponsorship activation, integrated marketing, fan engagement, promotions, marketing, PR, account services, media relations, recruitment, and events. She is currently serving as Senior Corporate Sponsorship Activation Manager at Dallas Mavericks, responsible for ensuring that partnerships are effectively managed and activated for maximum ROI. Lacey is a highly skilled professional with a deep commitment to constantly improving herself and staying up-to-date on industry trends.
Highlights
It was an honor to be invited back to my Alma Mater this past weekend and receive the Communication Studies Alumni Honor Award.
As I mentioned in my speech, I am where I am today because of the amazing professors I had at UWL’s CST Dept that gave me the foundation to chase my dreams of working in professional sports.
It was so great to catch up with Sara Docan-Morgan, Mike Tollefson, and Ronda Leahy, and meet other new professors like @brandonanderson. (Scott Dickmeyer and @LindaDickmeyer, a special S/O to you two for all you taught me as well.)
So humbled by this honor and eternally grateful that I found the CST department when I transferred to UWL. As I also mentioned in my speech, I am incredibly thankful for the love and support of my parents (and grandma) through every career move and journey. ♥️
Friday was my last day with the Dallas Mavericks and walking out of HQ for the last time had me full of mixed emotions. I will forever be grateful for my time with the Mavs. In the past 3.5 years there I grew both professionally and personally, and I am especially thankful for the colleagues and clients who have become dear friends. (Too many to tag y’all, but you know who you are!)
But tomorrow marks the start of my next chapter…I am extremely excited to share I have joined Playfly Premier Partnerships, and will be based in the L.A. office as a Director, Marketing Services. I’m excited to get to work, meet new colleagues, and continue to learn and grow in this incredible industry. A special thank you to Spencer Wolf, Ryan Smith and Randy Bernstein for this amazing opportunity! #LetsGo
