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Lacie Callan
Director of Content at J. J. Keller & Associates, Inc.
Lacie Callan is a seasoned marketing and content expert with an impressive career spanning over two decades in various leadership and managerial roles. She holds an MBA in Business from the University of Wisconsin Oshkosh, where she honed her skills in strategic thinking, leadership, and business management. Additionally, Lacie earned her Bachelor's degree in Business and Communications from the University of Wisconsin-Stevens Point, equipping her with a solid foundation in effective communication and marketing strategies that would serve her well throughout her career.
Currently, Lacie is the Director of Content at J. J. Keller & Associates, Inc., where she leads content strategy initiatives, ensuring the company's messaging aligns with brand values and resonates with their audience. In this high-impact role, Lacie applies her extensive knowledge of digital marketing trends and consumer behavior to enhance the company's overall content strategy, driving engagement and ultimately leading to business growth.
Prior to her current position, Lacie served as the Director of Marketing - Supplies at J. J. Keller & Associates, where she developed and executed comprehensive marketing plans to strengthen product offerings and expand market reach. Her innovative approach to marketing and product management combined with her analytical skills allowed her to elevate various product lines, exceeding performance expectations and contributing significantly to the company's success.
Lacie's remarkable career also includes an impactful tenure as an Adjunct Professor of E-Marketing at the University of Wisconsin - Stevens Point. In this role, she inspired and educated the next generation of marketing professionals, sharing her insights and practical knowledge accumulated from years of industry experience. Her commitment to education and mentorship is a testament to her dedication to fostering new talent within the marketing field.
Before joining J. J. Keller, Lacie excelled as a Business Development Manager for Packaging, Label, and Contract Packaging Consulting at Outlook Group Corp, where she identified new business opportunities, developed relationships with key stakeholders, and crafted strategic marketing initiatives to enhance service offerings. Her proactive approach and industry insights distinguished her in the company and set the stage for subsequent leadership positions, including Marketing Development Manager and Marketing Manager.
Throughout her career at Outlook Group Corp, Lacie has demonstrated her strong analytical capabilities, having served as a Circulation Manager at School Specialty, Inc. and as an Exposures Brand Manager at Miles Kimball. In these roles, she was responsible for data-driven decision-making and elaborating marketing strategies that significantly increased customer engagement. Her roles as Marketing Database Manager and Circulation Analyst at Miles Kimball underpin her ability to leverage data to optimize marketing processes, driving efficiency and effectiveness in all her endeavors.
Lacie's dedicated approach to marketing is characterized by her focus on continuous improvement, innovation, and collaboration. This commitment, combined with her strong academic background, positions her as a respected leader in the marketing realm.
