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Laetitia Roche-Grenet

Laetitia Roche-Grenet is the Director of Open Innovation at LVMH, a position she has held since November 2019.1 In this role, she leads LVMH's efforts to find, co-craft, and produce innovative solutions through entrepreneurship and intrapreneurship programs.24

Roche-Grenet has an extensive background in the luxury industry, with previous roles including:

  • Business Synergies Director at LVMH House (2016-2019)
  • Europe General Manager at FRED (2012-2016)
  • Various positions at Cartier, including Retail Customer Service Director and Marketing Services Director (2001-2012)
  • Marketing roles at L'Oréal and Ella Baché (1998-2001)1

As Director of Open Innovation, Roche-Grenet oversees key initiatives such as:

  1. DARE (Disrupt, Act, Risk to be an Entrepreneur): LVMH's intrapreneurship program that encourages employees to share ideas and build business solutions.4

  2. La Maison des Startups: A one-year business acceleration program at Station F, which connects startups with LVMH's Maisons.45

Under her leadership, LVMH Open Innovation has cultivated a community of over 30,000 people, with more than 2,700 ideas posted on the DARE platform and 50+ projects incubated.2 Roche-Grenet is passionate about fostering innovation within the luxury sector, balancing tradition with modernity, and exploring new technologies and sustainable practices in the industry.34

Related Questions

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Laetitia Roche-Grenet
Laetitia Roche-Grenet, photo 1
Laetitia Roche-Grenet, photo 2
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Location

Greater Paris Metropolitan Region