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Lala Deheinzelin
TEDx Speaker. International Advisor and Futurist. New Economies Specialist. Creator of Fluxonomy 4D. Founder at Create Futures movement.
Lala Deheinzelin is a renowned figure recognized among the 100 women globally contributing to shaping the new economy and society's future by esteemed organizations like P2P Foundation and Ross Dawson.
With 40 years of experience working across various sectors including government, corporate, non-profit, and development institutions both nationally and internationally, Lala focuses on economic model transitions.
Since 1995, she has embraced the role of a futurist, playing a pivotal role in pioneering the Creative Economy and delivering over 1000 lectures across four continents, influencing and empowering individuals and teams from diverse backgrounds.
In 2008, Lala established the CREATE FUTURES movement, renowned for its innovative approach to exploring the future, presenting cases in several countries like the United States, Mexico, Spain, China, Japan, Bolivia, Chile, Colombia, and Argentina.
Her 2012 book 'Desirable New World' has further solidified her position as one of the top three futurists in Latin America, showcasing her depth of insight and foresight in shaping tomorrow's world.
Lala is not just a visionary but a practical professional, known for her hands-on approach to shaping the future. She goes beyond theoretical frameworks and reference collections, creating tangible tools and solutions to bring future visions to life in the present.
Combining her expertise in futurism and New Economies, Lala Deheinzelin has pioneered FLUXONOMY 4D, a groundbreaking methodology that has driven significant innovation and reinvention within organizations like SESC, Natura, Globosat, and Electrolux, proving its effectiveness.
Throughout her career, she held key positions such as Consultant and Speaker at Crie Futuros and Enthusiasmo Cultural, Special Advisor on Creative Economy at the United Nations, Advisor to the Presidency at Sebrae, Creative Director at Banco de Eventos, and Founder and Director at Crocodilo Produções Artísticas.
Lala Deheinzelin's work and contributions stand as a testament to her commitment to shaping a sustainable and innovative future, making her a prominent figure at the intersection of futurism, economic transitions, and creative solutions.
