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Lalit Panigrahi

We’re Hiring! Empowering businesses to drive growth - VP, ET Medialabs - Ex-ClearTax - IIT

Lalit Panigrahi is the Vice President of Digital Strategy and Analytics at ET Medialabs, a leading agency in Performance Marketing and Analytics for digital-first brands in India.

With a background in Ceramic Engineering from the Indian Institute of Technology, Banaras Hindu University, Lalit has leveraged his skills to assist in the launch of over 50 hyper-growth startups in the digital realm.

ET Medialabs, under Lalit's leadership, has developed two proprietary ad-tech tools, Adbytzz.com for Ad automation, and Easyinsights.ai for Digital Growth Analytics, that have revolutionized the digital marketing landscape.

As part of a team consisting of IIT/IIM Alumni, Lalit focuses on driving 'Growth10x for clients' by delivering outstanding results that have propelled companies like CRED, Limeroad, Licious, and more to new heights of success.

Known for significantly increasing profits for clients, ET Medialabs has a proven track record with over 100 client testimonials praising the agency for doubling sales and generating millions in revenue through strategic digital experiments performed over the past decade.

Lalit's deep understanding of the challenges faced by digital marketers has led to the development of SaaS platforms Easyinsights.ai & Adbytzz.com, which offer solutions to these common pain points.

His educational journey includes studies in Science at Khallikote Junior College, Ceramic Engineering at IIT BHU, and a Certificate of Secondary Education from the ICSE Board.

Prior to his current role, Lalit held positions at ClearTax India, IOTA, Indian Institute of Science, TATA REFRACTORIES LTD., and Indian Rare Earths Ltd., showcasing his diverse professional experience and commitment to innovation.

Highlights

Oct 12 · CIOL
Startup Circle: What distinguishes ET MediaLabs from other Digital Marketing Agencies? - CIOL
Lalit Panigrahi
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Location

South Delhi, Delhi, India