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Lamia Pardo

Growth Strategist and E-commerce Leader

Lamia Pardo is an experienced growth strategist, e-commerce leader, and performance marketer currently serving as the Director of Growth at HeliosX Group.1 She has been with HeliosX Group since September 2022, initially joining as Head of Growth before being promoted to her current role in March 2023.1

Professional Experience

In her role at HeliosX Group, Lamia is responsible for:

  • Overseeing the performance of the company's skincare vertical in the UK, US, and new markets
  • Managing a multimillion-dollar budget
  • Leading retention initiatives and exploring new growth channels
  • Optimizing pricing and scaling retail channels
  • Implementing product marketing initiatives to increase customer lifetime value (LTV)
  • Supervising Performance Marketing, CRM, Amazon, and Product Marketing teams1

Previous Roles

Before joining HeliosX Group, Lamia held several notable positions:

  • Growth, Brand and Performance Marketing Consultant/Advisor at Casa Blue (November 2019 - Present)
  • SVP, Growth at Pangea Money Transfer (June 2016 - April 2018)
  • VP, Global Strategy & Marketing at Pangea Money Transfer (April 2013 - June 2016)
  • Brand Planner and Executive at Leo Burnett (April 2008 - November 2010)1

Education

Lamia Pardo received her education from Northwestern University.1

Skills and Expertise

Throughout her career, Lamia has demonstrated expertise in:

  • Growth strategy
  • E-commerce leadership
  • Performance marketing
  • Brand development
  • User acquisition
  • Cross-functional team management
  • Financial planning and analysis
  • Product marketing

Lamia Pardo's diverse experience and skills in growth marketing and e-commerce make her a valuable asset to HeliosX Group as they expand their skincare vertical across multiple markets.

Related Questions

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Lamia Pardo
Lamia Pardo, photo 1
Lamia Pardo, photo 2
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Experience

Director of Growth at HeliosX Group
Head of Global Marketing/Chief Marketing Officer at Consentium

Education

MS in Integrated Marketing from Northwestern University, BS in Business and Marketing from Universidad Peruana de Ciencias Aplicadas

Location

London, England, United Kingdom