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Lana LoRusso

𝐕𝐢𝐜𝐞 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭 - 𝐂𝐥𝐢𝐞𝐧𝐭 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 • 𝐒𝐚𝐥𝐞𝐬 • 𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐬

Lana LoRusso is a seasoned sales professional currently serving as the Vice President of East Coast Sales at Atmosphere.4 Her role involves managing client partnerships and key accounts, with a focus on the East Coast region of the United States.14

Professional Background

Lana LoRusso has extensive experience in the advertising and media industry, particularly in the realm of Connected TV (CTV) advertising. She has been involved in discussions about the challenges and strategies for effective CTV ad measurement, demonstrating her expertise in this evolving field.12

Responsibilities and Expertise

At Atmosphere, LoRusso is responsible for:

  • Overseeing sales operations for the East Coast region
  • Managing client partnerships and key accounts
  • Participating in industry discussions about CTV advertising measurement and effectiveness
  • Representing Atmosphere in conversations with agency partners and brand managers12

Industry Insights

LoRusso has shared valuable insights about the CTV advertising landscape, including:

  • The challenges of measuring ad engagement without a universal system
  • The unique position of Atmosphere as an out-of-home digital signage business
  • The company's efforts to work with ad measuring companies to develop more flexible tracking methods12

Professional Network

Lana LoRusso is active on LinkedIn, where she shares industry news and company updates. Her LinkedIn username is lana-lorusso-0a278a4, as mentioned in the query.35

Highlights

Mar 28 · linkedin

I couldn't be prouder to announce that Atmosphere will be making its debut at the IAB NewFronts on May 1st! This milestone is a testament to how far we've come as pioneers in delivering TV outside the living room. We're excited to showcase how Atmosphere offers advertisers a groundbreaking way to connect with consumers in contextual environments. Please join us!!

Feb 21 · linkedin

Please let me know if you will be at SXSW - would love to see you!

Related Questions

What are Lana LoRusso's main responsibilities at Atmosphere?
How does Atmosphere's approach to CTV ad measurement differ from other companies?
What challenges does Lana LoRusso face in her role at Atmosphere?
How does Atmosphere's out-of-home digital signage business impact its ad measurement strategies?
What solutions is Atmosphere exploring to address the lack of a universal measuring system for CTV ads?
Lana LoRusso
Lana LoRusso, photo 1
Lana LoRusso, photo 2
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Location

New York, New York, United States