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Lance Fraenkel
Vice President, Head of Data Products at YouGov Sport
Professional Background
Lance Fraenkel is a seasoned professional with over 12 years of extensive experience in the development, launch, and scale-up of research products at YouGov, a leading global market research and technology firm. Throughout his impressive career at YouGov, Lance has harnessed his talents to turn complex data into insightful analytical reports. He is recognized for his adept management skills, successfully overseeing client relationships and leading teams toward achieving significant sales growth through in-depth product expertise.
In the most recent chapter of his career, Lance has focused on pioneering sports research products that have captured the attention of professional teams and prestigious leagues across the globe. His strategic insights and innovative approach have enabled these research products to be widely adopted, thereby driving improved performance and decision-making for teams at the highest levels of competition.
Lance’s commitment to excellence is reflected not only in his professional accomplishments but also in his dedication to fostering relationships based on respect and integrity. He believes in leading by example, advocating fiercely for his family, friends, clients, and the people he works with. His ability to inspire those around him enables him to create a collaborative and motivating work environment, which enhances team productivity and morale.
Education and Achievements
Lance Fraenkel’s academic journey began at Stuyvesant High School, a renowned institution recognized for its rigorous academic standards and emphasis on advanced learning. Following this, he pursued a Bachelor of Arts degree in Applied Economics and Business Management at Cornell University, a prestigious Ivy League school that laid a strong foundation for his analytical and managerial skills.
Moreover, his education has played a pivotal role in shaping his professional capabilities. The combination of economics and business management has equipped Lance with the tools necessary to effectively navigate the complex landscape of market research and client engagement.
Achievements
At YouGov, Lance has achieved remarkable milestones throughout his career. Some of his significant positions include:
- Vice President, Head of Data Products at YouGov Sport (SMG Insight): In this leadership role, he has overseen the strategic direction and development of data products tailored for the sports sector, significantly impacting how teams utilize market research for performance improvement.
- Head of Client Service, YouGov Data Products: During this tenure, Lance was instrumental in enhancing client engagement strategies, which led to improved service delivery and client satisfaction.
- Head of Client Services, BrandIndex at YouGov: His leadership here focused on guiding a talented team to elevate the BrandIndex service, leveraging client feedback to enhance product offerings.
- Manager, Client Services at YouGov and Senior Analyst: In these capacities, Lance honed his skills in analytics and client management, ensuring the delivery of high-quality insights that support decision-making.
Overall, Lance Fraenkel is a dedicated professional whose journey through the field of market research has been marked by leadership, expertise, and a passion for driving results. His commitment to excellence and advocacy for others makes him a remarkable figure in the industry.
