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Lane Buschel
Strategic Comms Pro for Leaders In Tech, Media, Advertising, Marketing, Finance, Music, and More
Professional Background
Lane Buschel is a highly accomplished communications professional with nearly two decades of robust experience in leading both in-house and agency teams. His expertise spans across various emerging and endemic industries, including media and media technology, ad technology, marketing technology, fintech, music technology, and the creator economy, in addition to elevating 'tech-tech' brands. Lane is recognized for his strategic vision and innovative approach, making him a sought-after expert in the ever-evolving realm of communications.
As the Founder of True Story, a strategic communications consultancy, Lane specializes in crafting compelling narratives tailored to the specific goals and strategies of his clients. His agency is focused on developing inspiring messaging that resonates with audiences while ensuring it aligns seamlessly with corporate objectives. Lane's consultancy offers services such as well-planned corporate and crisis communications, effective media relations strategies, and influential thought leadership. His ultimate aim is to infuse humanity and sophistication into the corporate storytelling landscape, while working collaboratively with C-Suite executives and senior leaders to help them achieve measurable communication results.
Education and Achievements
Lane's educational background is as impressive as his professional journey. He studied at New York Law School, where he earned his J.D. in Intellectual Property. Additionally, Lane holds a Bachelor of Arts in English Language and Literature from the University of Maryland. His training in law complements his communications expertise, allowing him to navigate the complex interplay between legal frameworks and corporate communications effectively.
Before founding True Story, Lane played pivotal roles in senior in-house and agency positions. He served as the Head of Communications for TUNE, a prominent enterprise mobile marketing SaaS company, where he implemented innovative communications strategies that significantly enhanced brand visibility and engagement. Prior to that, he was the VP of Communications for Glam Media, a top 10 global media property at the time, overseeing comprehensive communications efforts that solidified the brand's market position. Lane co-founded First Person Communications, further showcasing his entrepreneurial spirit and dedication to delivering outstanding communication services.
Furthermore, his tenure as President of the boutique PR firm Morris & King demonstrated his ability to lead successful PR initiatives. Lane's impact is evident in his work with over 100 companies, providing them with proactive communications expertise designed to enhance their public image and stakeholder engagement.
Major Impacts
Lane Buschel has made significant contributions to the communications landscape throughout his career. He possesses over 20 years of invaluable experience across multiple industries, skillfully managing a Public Relations budget exceeding $20 million. His strategic approach to communications has enabled him to provide 100+ companies with expert guidance, fostering their growth and developing their public personas.
Lane's unique talents extend beyond traditional communications. He has successfully orchestrated PR campaigns for two Grammy-nominated albums, which underscores his creative prowess and ability to thrive in high-stakes environments. Additionally, his intriguing experiences include traveling across the country with the late Gary Coleman, highlighting the multifaceted nature of his professional journey.
From brand (re)launches to crisis and transitional communications, Lane demonstrates an infinite capacity for creative problem-solving and high-impact leadership. His diverse skill set equips him to tackle communications challenges that range from developing and leading global campaigns to forging meaningful media and analyst relations.
Lane is renowned for his expertise in various key areas, including:
- Communications & PR: Developing strategic communication plans that align with organizational goals.
- Business Development & Strategy: Identifying and leveraging new opportunities for growth.
- Brand Messaging & Corporate Positioning: Crafting tailored messaging that resonates with target audiences.
- Media & Analyst Relations: Building and maintaining productive relationships with media and industry analysts.
- Crisis & Transitional Communications: Navigating organizations through challenging situations effectively.
- Brand (Re)Launches: Crafting impactful rebranding strategies that reinvigorate interest.
- Developing & Leading Global Campaigns: Executing high-profile campaigns that capture attention on a global scale.
Conclusion
In summary, Lane Buschel is a seasoned communication strategist with a dynamic career that reflects his ability to elevate brands through exceptional storytelling and strategic communications. His expertise spans a wide range of industries and markets, making him a versatile leader in the field. Through True Story, Lane continues to inspire organizations to connect with their audiences authentically and successfully manage their narratives in today's fast-paced media landscape.


