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Lanny Grossman
President, EM50 Communications - Luxury Lifestyle & Hospitality PR, Strategic Hospitality Consulting
Lanny Grossman is a distinguished professional in the fields of telecommunications, marketing, and public relations, boasting an impressive educational background along with an extensive career trajectory marked by significant leadership roles. He earned his Bachelor of Arts degree in Telecommunications, Marketing, PR, and Business from the prestigious Indiana University Bloomington, an institution renowned for its robust programs, especially in communication and marketing. This foundational education provided him with the essential skills and knowledge that allowed him to excel in various high-profile positions throughout his career.
Lanny's journey in the communications industry took a remarkable turn when he became the President of EM50 Communications, a leading communications firm that specializes in creative strategies and high-impact public relations campaigns. Under his leadership, EM50 Communications has catered to an array of clients, delivering tailored services that enhance brand visibility and engagement. Lanny's expertise in communication has enabled him to conceptualize and execute innovative strategies that resonate with diverse audiences.
Before establishing himself at EM50 Communications, Lanny amassed valuable experience as the Director of Global Communications at Small Luxury Hotels of the World. In this role, he was responsible for crafting and implementing communication strategies that highlighted the uniqueness and luxury of each hotel in the portfolio. His global perspective allowed him to connect with audiences across continents, positioning Small Luxury Hotels of the World as a leader in upscale accommodations.
Earlier in his career, Lanny served as the Director of PR at the iconic NY Palace Hotel & Towers, where he undertook comprehensive public relations initiatives to enhance the hotel's reputation in a highly competitive market. His strategic communication efforts contributed significantly to the brand's visibility and recognition, attracting both leisure and business travelers to this premier destination.
Additionally, Lanny held the position of Director of Public Relations at the renowned Tavern on the Green, a landmark restaurant in Central Park, New York City. His role involved curating the establishment's image and driving media engagement through astute public relations tactics. His ability to connect with journalists and influencers played a key role in generating positive coverage and interest in one of New York's most beloved dining venues.
Professional Background
Professional Background
Lanny's multifaceted career spans various dynamic roles, each showcasing his talent and dedication to the art of communication. Whether leading a communications team, developing PR strategies, or nurturing relationships with media and stakeholders, Lanny has demonstrated an exceptional ability to adapt to evolving industry trends while maintaining a focus on delivering results for his clients and employers.
His leadership at EM50 Communications exemplifies his deep commitment to excellence in the field of communication. Lanny understands the importance of a cohesive and clear message, particularly in an era where information is overwhelmingly abundant, making it essential for brands to stand out in a crowded marketplace. His strategies are centered on authenticity and creativity, ensuring that each communication effort is tailored to reflect the unique attributes of the brand he represents.
At Small Luxury Hotels of the World, Lanny's role as Director of Global Communications required him to harness his expertise in international markets. His ability to navigate diverse cultural nuances and craft messages that resonate with global audiences has positioned him as a thought leader in the hospitality industry. Lanny played a pivotal role in developing campaigns that not only promoted the individual hotels within the brand but also enhanced the overall perception of luxury travel as an aspirational experience.
As the Director of PR at NY Palace Hotel & Towers, Lanny cultivated meaningful relationships with various media outlets, influencers, and industry stakeholders. His proactive approach to media relations ensured that the hotel remained in the spotlight, consistently driving interest and bookings. By utilizing storytelling techniques and compelling narratives, he showcased the hotel as a preferred choice for visitors seeking luxury in a vibrant urban setting.
Lanny's career foundations were laid at Tavern on the Green, where he honed his skills in public relations within a high-pressure environment. With New York City as the backdrop, his tenure there enabled him to master the intricacies of managing public perception, strategizing press events, and executing marketing campaigns. His work helped define the restaurant as not just a dining locale but as a cultural institution in New York.
Education and Achievements
Educationally, Lanny Grossman's commitment to his craft began at Indiana University Bloomington, where he delved into a multidisciplinary program combining telecommunications, marketing, public relations, and business. This diverse educational portfolio equipped him with a versatile skill set and a comprehensive understanding of how effective communications can drive organizational success.
Moreover, Lanny's formative education at Ransom Everglades in Coconut Grove, Florida, further contributed to his holistic approach to communication and marketing. This blend of experiences across different educational institutions has fortified his ability to think critically, foster creativity, and develop impactful communication strategies that align with business goals.
Achievements
Lanny Grossman's professional journey is marked by several key achievements that underscore his expertise and commitment to excellence in communications. As the President of EM50 Communications, he has led numerous successful campaigns that have garnered praise from clients and industry peers alike. His innovative approach to public relations has not only attracted new clientele but has also reinforced the importance of sound communication practices in enhancing brand image.
At Small Luxury Hotels of the World, Lanny's strategic direction in global communications has strengthened the brand’s standing in the competitive luxury market. His ability to generate brand loyalty through effective messaging and storytelling was instrumental in solidifying the company's reputation as a leader in high-end hospitality.
In his previous roles, Lanny's contributions to NY Palace Hotel & Towers and Tavern on the Green have left a lasting impact on both properties. His adept handling of press relations and promotional initiatives not only bolstered their reputations but also resulted in increased media exposure and customer interest.
In summary, Lanny Grossman is a communication expert with a wealth of experience in telecommunications, marketing, and public relations. His dedication to fostering exceptional brand narratives and engaging audiences through innovative strategies is evident throughout his notable career. With a strong educational foundation and a proven track record of success in various leadership roles, Lanny continues to make a significant impact in the world of communications.
Achievements
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.