Suggestions
Lara Alvarez
Communications expert - Events producer - Strategist
Professional Background
Lara Alvarez is a seasoned professional with a diverse background that perfectly blends her early aspirations in the entertainment industry with a wealth of experience in corporate communications and events management. Her journey started in London, where she pursued her passion for acting while simultaneously earning a degree in International Studies. This unique combination of skills would later prove invaluable in her professional life.
Upon returning to Portugal in 2008, Lara's career took a pivotal turn when she joined a non-profit organization in the health sector. It was here that she discovered her innate talent for connecting people and fostering collaboration towards common objectives. As the International Relations and Events Manager, she was instrumental in maintaining relationships with ministries, hospital directors, and potential sponsors, setting the foundation for her illustrious career in communications and events management.
In 2009, Lara joined BNP Paribas, where she initially worked within the Securities Services Global Events team. Her role involved organizing industry conferences, client events, and internal seminars, further honing her event management skills and expanding her professional network. Just a year later, an exciting opportunity arose for her to launch and oversee the Marketing & Communications department for BNP Paribas Securities Services in Portugal, a role in which she excelled over the course of six years. This success led to her current position, where she heads the internal communications and events for the entire BNP Paribas Group in Portugal. In her current capacity, Lara demonstrates exceptional strategic leadership, guiding the internal communications vision and ensuring alignment across various business functions in Portugal.
Education and Achievements
Lara Alvarez earned her Bachelor’s degree from the University of Greenwich, which laid the academic groundwork for her successful career. Her educational background in International Studies has equipped her with a well-rounded perspective, helping her navigate complex corporate environments effectively. In each of her roles, Lara has demonstrated an unwavering commitment to excellence, particularly in fostering employee engagement and motivation through top-tier internal communications and events.
Her innovative approach and leadership in the marketing and communications sectors have made significant contributions to BNP Paribas, enhancing the organization’s ability to achieve its strategic goals and maintain strong connections with stakeholders. Lara's ability to conceptualize and implement effective communication strategies that resonate with various audiences has been a key factor in her success.
Notable Achievements
Throughout her expansive career, Lara has achieved numerous milestones that have solidified her reputation as a leader in the field of corporate communications and event management. Some of her most notable achievements include:
- Successfully launching and managing the Marketing & Communications department for BNP Paribas Securities Services in Portugal, which involved creating a comprehensive strategy that significantly elevated the department's profile and effectiveness.
- Transitioning to lead the internal communications and events for BNP Paribas Group in Portugal, where she has been at the forefront of driving employee engagement initiatives and ensuring that communications align with the organization’s overall goals.
- Building a robust network of connections within the health sector during her time with the non-profit organization, which has served as a springboard for collaborative efforts between health professionals and the corporate world.
- Implementing innovative event strategies that enhance the experience for both internal employees and external stakeholders, establishing BNP Paribas as a leader in hosting impactful and memorable events.
Lara Alvarez continues to embrace challenges and seize opportunities that further enhance her professional journey. Her ability to adapt to varying contexts and leverage her diverse background makes her a remarkable force in the corporate communications landscape.
