Suggestions
Lara Kaiser
Social Media Director @ The Coca-Cola Company
Lara Kaiser is a seasoned communicator and marketer with over 12 years of experience in various industries, including food & beverage, technology, and finance.1 She currently holds the position of Social Media Director Europe at The Coca-Cola Company, where her specific role is Director of Social Craft & Emerging Platform Strategy.1
Career Highlights
The Coca-Cola Company: Lara Kaiser joined Coca-Cola in 2018, initially as a Community & Digital Marketing Manager in Switzerland.2 She has since progressed to her current role as Social Media Director for Europe.
Previous Experience: Before joining Coca-Cola, Kaiser spent three years working at ABB, a global technology company.2 This diverse background has contributed to her expertise in digital marketing and social media strategy across different sectors.
Skills and Expertise
Kaiser's professional experience has equipped her with a range of skills in:
- Digital marketing
- Social media strategy
- Community management
- Emerging platform strategies
Her role at Coca-Cola likely involves overseeing the company's social media presence and strategy across European markets, as well as identifying and leveraging new and emerging platforms to engage with consumers.
With her extensive experience in both B2B and B2C environments, Lara Kaiser is well-positioned to drive innovative social media strategies for a global brand like Coca-Cola in the European market.
Highlights
Today, we launched our global Fanta Halloween campaign in partnership with Warner Bros. Pictures & their upcoming movie Beetlejuice Beetlejuice!
I had the honor to lead the global social media part & we have a lot in store for you across the 50 participating markets. Follow along if you don't want to miss anything: 👻 Fanta TikTok: https://tiktok.com/@fanta 👻 Fanta YouTube: https://lnkd.in/eRZF6sb8 👻 Instagram posts from our various market accounts: https://lnkd.in/e8aZd3JT 👻 Beetlejuice Beetlejuice Instagram: https://lnkd.in/etHZDQUa 👻 Warner Bros. Pictures Instagram: https://lnkd.in/eDrZ4d6g
#FantaHalloween #Fanta #WantaFanta #Beetlejuice #Beetlejuice The Coca-Cola Company
Dear network, I need your help (and hopefully others can benefit from this thread too): I am looking for recommendations for content creators (agency/freelancer) who can create authentic & low-fi content for the social media channels (mainly Instagram/TikTok) of international brands based on a brief. The two main scenarios are:
- Joining shoots (e.g. TV spot) to create separate social content or BTS (with or without cast)
- Joining events without or without real-time delivery Can anyone recommend someone? I‘m mainly looking for Europe based creators, but feel free to also drop recommendations outside of Europe in the comments as I know many others struggle with the same challenge. THANK YOU! Disclaimer: I cannot promise any work to anyone being recommended or reaching out directly. #socialmedia #socialmediacontent #contentcreation #socialcontent #contentcreator
