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Lara Kaiser

Social Media Director @ The Coca-Cola Company

Lara Kaiser is a seasoned communicator and marketer with over 12 years of experience in various industries, including food & beverage, technology, and finance.1 She currently holds the position of Social Media Director Europe at The Coca-Cola Company, where her specific role is Director of Social Craft & Emerging Platform Strategy.1

Career Highlights

The Coca-Cola Company: Lara Kaiser joined Coca-Cola in 2018, initially as a Community & Digital Marketing Manager in Switzerland.2 She has since progressed to her current role as Social Media Director for Europe.

Previous Experience: Before joining Coca-Cola, Kaiser spent three years working at ABB, a global technology company.2 This diverse background has contributed to her expertise in digital marketing and social media strategy across different sectors.

Skills and Expertise

Kaiser's professional experience has equipped her with a range of skills in:

  • Digital marketing
  • Social media strategy
  • Community management
  • Emerging platform strategies

Her role at Coca-Cola likely involves overseeing the company's social media presence and strategy across European markets, as well as identifying and leveraging new and emerging platforms to engage with consumers.

With her extensive experience in both B2B and B2C environments, Lara Kaiser is well-positioned to drive innovative social media strategies for a global brand like Coca-Cola in the European market.

Highlights

Aug 8 · linkedin

Today, we launched our global Fanta Halloween campaign in partnership with Warner Bros. Pictures & their upcoming movie Beetlejuice Beetlejuice!

I had the honor to lead the global social media part & we have a lot in store for you across the 50 participating markets. Follow along if you don't want to miss anything: 👻 Fanta TikTok: https://tiktok.com/@fanta 👻 Fanta YouTube: https://lnkd.in/eRZF6sb8 👻 Instagram posts from our various market accounts: https://lnkd.in/e8aZd3JT 👻 Beetlejuice Beetlejuice Instagram: https://lnkd.in/etHZDQUa 👻 Warner Bros. Pictures Instagram: https://lnkd.in/eDrZ4d6g

#FantaHalloween #Fanta #WantaFanta #Beetlejuice #Beetlejuice The Coca-Cola Company

Apr 29 · linkedin

Dear network, I need your help (and hopefully others can benefit from this thread too): I am looking for recommendations for content creators (agency/freelancer) who can create authentic & low-fi content for the social media channels (mainly Instagram/TikTok) of international brands based on a brief. The two main scenarios are:

  • Joining shoots (e.g. TV spot) to create separate social content or BTS (with or without cast)
  • Joining events without or without real-time delivery Can anyone recommend someone? I‘m mainly looking for Europe based creators, but feel free to also drop recommendations outside of Europe in the comments as I know many others struggle with the same challenge. THANK YOU! Disclaimer: I cannot promise any work to anyone being recommended or reaching out directly. #socialmedia #socialmediacontent #contentcreation #socialcontent #contentcreator

Related Questions

What is Lara Kaiser's background in social media and digital strategy?
How has Lara Kaiser contributed to The Coca-Cola Company's social media presence?
What are some notable projects Lara Kaiser has led at The Coca-Cola Company?
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What emerging platforms is Lara Kaiser focusing on at The Coca-Cola Company?
Lara Kaiser
Lara Kaiser, photo 1
Lara Kaiser, photo 2
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Experience

Director, Social Craft & Emerging Platforms Strategy, Europe at The Coca-Cola Company (March 2024 - Present)
Senior Manager Social Media at The Coca-Cola Company (January 2024 - February 2024) Manager, Social Media, Europe at The Coca-Cola Company (January 2023 - December 2023) Consultant, Social Media Strat at Swiss Re (2011 - 2012)

Location

Zurich, Zurich, Switzerland