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Lara Shackelford
CMO - Board Member, Advisor & Investor - Artificial Intelligence - SaaS - Looker, DataStax, QLIK, Guidewire, Marketo, Microsoft
Lara Shackelford is a highly experienced B2B/B2B2C Marketing Executive, Board Member, Advisor, Investor, and champion of Diversity, Equity, & Inclusion.
Recognized as one of the Top 35 Women in B2B Marketing and part of the DiversityFirst initiative, known for driving hyper-growth and setting companies up for acquisition or IPO.
Skilled in Category Design, Product Marketing, and Demand Generation, with a successful track record in SaaS and professional services for start-ups, mid-market, and Fortune 500 companies.
Known for elevating companies to category leaders through marketing strategy, product marketing, demand generation, social media, and analytics, with 6 successful exits since 2009.
Respected for leadership skills, emphasizing individual team member growth, empathy, and people development, with a focus on Diversity, Equity, & Inclusion initiatives.
Described as empathetic, resilient, and persistent, Lara holds a BA in Fashion/Apparel Design from Stephens College.
With a diverse professional background, Lara has held leadership positions at prominent organizations like Intel Corporation, Gartner, TOSCA X, Guidewire Software, Microsoft, Marketo, Altify, Looker, and many more.
Highlights
Pioneer AI-Driven Corporate Marketing Strategies with Fidere.ai
✨ Transformative marketing isn’t just about big ideas but about making them a reality. Alongside Derek Kober, we at Fidere.ai have developed an AI-fueled strategy for Corporate Marketing that takes you from concept to execution.
🎯 Tailored for marketing mavens, our framework helps you:
- Leverage AI for deeper market insights.
- Refine messaging to resonate with your audience.
- Ensure brand consistency with AI governance tools.
🔗 From strategic messaging to sophisticated brand management, our stages of AI adoption – Discover, Experiment, Optimize, Scale, Harmonize – are designed to propel your marketing forward.
📈 Ready to integrate AI into your marketing with precision? Connect with Derek Kober, me, and the Fidere.ai team for a strategic partnership prioritizing innovation and actionable outcomes.
#StrategicMarketing #AI #Innovation #CorporateMarketing #Brand
In light of Google's announcement about Gemini AI agents, there's eager anticipation about their role in the future of business. However, as Amir Hartman and Venkataraman Lakshminarayanan astutely point out in their recent article, strategy must lead to actionable execution. Recent research from The Experience Alliance corroborates this, highlighting accuracy and integration as critical concerns for AI system implementation.
At Fidere.ai, we echo these sentiments. We're committed to transforming potential into performance, ensuring AI complements and enhances your operations' strategic fabric.
Join us in moving beyond 'POC paralysis' to create AI-infused workflows that redefine customer and employee engagement.
Let’s align your AI ambitions with real-world applications. Reach out to explore a partnership that prioritizes strategic impact over novelty.
#AI #StrategicExecution #ExperienceAlliance #Fidereai #BusinessTransformation
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