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Lara Shackelford

CMO - Board Member, Advisor & Investor - Artificial Intelligence - SaaS - Looker, DataStax, QLIK, Guidewire, Marketo, Microsoft

Lara Shackelford is a highly experienced B2B/B2B2C Marketing Executive, Board Member, Advisor, Investor, and champion of Diversity, Equity, & Inclusion.

Recognized as one of the Top 35 Women in B2B Marketing and part of the DiversityFirst initiative, known for driving hyper-growth and setting companies up for acquisition or IPO.

Skilled in Category Design, Product Marketing, and Demand Generation, with a successful track record in SaaS and professional services for start-ups, mid-market, and Fortune 500 companies.

Known for elevating companies to category leaders through marketing strategy, product marketing, demand generation, social media, and analytics, with 6 successful exits since 2009.

Respected for leadership skills, emphasizing individual team member growth, empathy, and people development, with a focus on Diversity, Equity, & Inclusion initiatives.

Described as empathetic, resilient, and persistent, Lara holds a BA in Fashion/Apparel Design from Stephens College.

With a diverse professional background, Lara has held leadership positions at prominent organizations like Intel Corporation, Gartner, TOSCA X, Guidewire Software, Microsoft, Marketo, Altify, Looker, and many more.

Highlights

​4 critical components to making your software 'smart' - Triad Business Journal
Lara Shackelford
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Location

Seattle, Washington, United States