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Larisa Morrison, CRME

Director of Revenue Management for Playa Resorts & Partner at RevenueTree

Larisa Morrison, CRME, is a seasoned hospitality professional with extensive experience in revenue management. She currently serves as the Director of Revenue Management at Playa Hotels & Resorts, a position she started in June 2023.46

Morrison has built her career around various hotel brands, including Omni, Starwood, Wyndham, and boutique hotels, focusing on city center properties in primary, secondary, and tertiary markets.1 Her expertise lies in revenue optimization, with over two decades of experience in the hospitality industry.1

Prior to her current role, Morrison worked at Wyndham Hotels & Resorts, where she held the position of Director of Revenue Management at Wyndham Grand Clearwater Beach.2 Her career also includes experience with other notable hotel chains and resorts.3

Morrison is known for her strengths in:

  • Setting strategies for opening and conversion properties
  • Analyzing existing operations
  • Integrating new concepts
  • Market analytics
  • Operations
  • Sales
  • Digital marketing
  • Reservations
  • OTA partnerships

These skills have consistently resulted in revenue gains and increased market share for the properties she has worked with.1

Morrison holds a CRME (Certified Revenue Management Executive) certification, indicating her expertise in the field of revenue management.34 She is based in Orlando, Florida, and has over 500 connections on LinkedIn.35

Highlights

Jan 1 · revenue-tree.com
Team | RevenueTree, LLC

Related Questions

What are Larisa Morrison's key achievements in revenue management?
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What specific strategies does Larisa Morrison use for revenue optimization?
How does Larisa Morrison's experience at Wyndham Hotels & Resorts compare to her role at Playa Hotels & Resorts?
What are some notable projects Larisa Morrison has led in her career?
Larisa Morrison, CRME
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Location

Orlando, Florida, United States