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Larissa Fernandes

Consumer Knowledge and Insights - Business Intelligence - Marketing - CX

Larissa Fernandes is a dynamic professional with over 14 years of extensive experience across various sectors including digital transformation, community engagement, consumer intelligence, marketing, and product development. Her impressive career spans high-level marketing leadership positions at prestigious organizations such as Unimed Natal, Anheuser-Busch InBev (Ambev), and Solar BR Coca-Cola. Larissa's current role involves steering a significant business transformation project at Unifacex, where her expertise in marketing innovation and strategy is invaluable.

A passionate advocate for community involvement, Larissa has also held notable volunteer positions, including her role as an official translator for TED Conferences. Her commitment to educational initiatives is evidenced by her involvement in organizing TEDxUnP in 2017, showcasing her dedication to fostering knowledge-sharing and dialogue within her community. Furthermore, she has supervised Ambev's operations at the FIFA Fan Fest in 2014 held in Natal, Brazil, earning an honorable mention from national management for her exceptional performance in trade marketing.

Academically, Larissa holds a Bachelor's Degree in Advertising from Potiguar University (Universidade Potiguar) and has completed a Specialization Degree in Big Data at the Federal University of Rio Grande do Norte (UFRN). She is currently working towards a Master's Degree in Science, Technology, and Innovation at UFRN, further demonstrating her commitment to lifelong learning and professional development.

In her diverse career path, Larissa has taken on roles such as a waitress, event planner, English teacher, copywriter, singer in a rock/blues band, and even a tattoo artist. This eclectic mix of experiences fuels her broad range of interests in technology, marketing, education, philosophy, psychology, art, history, and music. She is known for her fervor for learning and her passionate approach to every endeavor she undertakes.

Related Questions

How did Larissa Fernandes develop her expertise in digital transformation and community engagement?
What inspired Larissa Fernandes to transition from her diverse job history into a career in marketing and business transformation?
Can Larissa Fernandes share her experiences from organizing TEDxUnP and how it influenced her professional journey?
How has Larissa Fernandes's Academic background in Advertising and Big Data shaped her approach to marketing and consumer intelligence?
What are the key skills Larissa Fernandes believes are essential for success in marketing leadership positions?
How does Larissa Fernandes integrate her passion for technology and education in her current role at Unifacex?
Larissa Fernandes
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Location

Natal, Rio Grande do Norte, Brazil