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Larry Dominique

Senior Vice President and Head of Alfa Romeo and Fiat North America

Larry Dominique is the Senior Vice President and Head of Alfa Romeo and Fiat North America at Alfa Romeo, a position he has held since March 2021. In this role, he is responsible for overseeing the strategic operations, sales, and marketing of the Alfa Romeo brand across the United States, Canada, and Mexico. Dominique's leadership focuses on enhancing customer satisfaction and delivering high-performance vehicles that embody the brand's Italian heritage and racing legacy.134

Professional Background

Dominique has a robust background in the automotive industry, with extensive experience in product planning, engineering, and strategic operations. Before joining Alfa Romeo, he served as the Chairman and CEO of PSA North America, where he was instrumental in the company's re-entry into the North American market. His previous roles also include leadership positions at ALG (a TrueCar company) and Nissan North America, where he contributed to significant revenue growth and operational improvements.134

Education

He earned a Bachelor of Science degree in Electrical Engineering from Lawrence Technological University (1980-1984) and is a graduate of Nissan's Global Executive Training Program.1

Current Initiatives

Under Dominique's leadership, Alfa Romeo aims to expand its model offerings and transition to an all-electric lineup by 2027. He emphasizes the importance of maintaining the brand's emotional appeal while adapting to evolving market demands.25

Highlights

Dec 26 · youtube.com
Alfa Romeo Interview with Larry Dominique, SVP of North America
Alfa Romeo Interview with Larry Dominique, SVP of North America
Larry Dominique Named Senior Vice President, Alfa Romeo Brand

Related Questions

What are Larry Dominique's key achievements at Alfa Romeo and Fiat North America?
How has Larry Dominique's leadership impacted the automotive industry?
What strategies has Larry Dominique implemented for Alfa Romeo and Fiat in North America?
What was Larry Dominique's role at Groupe PSA and how did it prepare him for his current position?
How did Larry Dominique's time at ALG influence his approach to product planning and positioning?
Larry Dominique
Larry Dominique, photo 1
Larry Dominique, photo 2
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Location

Atlanta, Georgia, United States