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Larry Rose

Principal at The Rose Group

Larry Rose is an accomplished professional with a strong background in real estate development and investment. As the Founder and Principal of The Rose Group, he spearheads a firm dedicated to unlocking value in underutilized retail assets through strategic development and investment initiatives. Larry's expertise lies in serving as a third-party developer and partner to prominent REITs and anchor retailers, focusing on redeveloping properties by adding density and incorporating diverse asset classes such as office and residential spaces.

Prior to establishing The Rose Group, Larry held key roles in notable organizations. As a development executive at Kimco Realty, he successfully managed and oversaw all redevelopment projects in the company's extensive East Coast portfolio, comprising 400 properties and over 45 million square feet of space. His tenure at Forest City Ratner as an executive involved the development and repositioning of more than 2.0 million square feet of retail space in mixed-use projects across New York City and Brooklyn.

Larry's academic qualifications include an MBA from Columbia University and a BA in Economics from Vassar College. He is an active member of industry organizations such as ICSC and ULI, where he participates in the Urban Development Mixed Use Council-Purple.

Throughout his career, Larry Rose has demonstrated a commitment to excellence and innovation in the real estate sector, making significant contributions to the revitalization of retail properties and the integration of diverse asset classes for enhanced value creation.

Highlights

Dec 4 · linkedin

In addition to working with Rose Associates and Bedrock Real Estate Partners as a strategic advisor on the mixed-use redevelopment of the 15-acre, former United Hospital site in Port Chester, NY,  I have been advising Fairchild RMN run by Mike Weaver, a former business school classmate of mine.

Fairchild RMN is focused on helping mall owners and shopping center owners launch their own Retail Media Networks, which allows them to create a market for digital ads that will be seen on shoppers' cell phones when they are on-site.  

Retail properties attract millions of people annually, they just don't have the media network to monetize the foot traffic.   Fairchild is able to provide a turnkey solution for mall and shopping center owners to set up their own retail media networks.  The shoppers will receive promotions and learn about new products which will drive more traffic to the stores, and the property owners will generate significant digital ad revenue and have a better performing asset.

Mike and I will be at the NY ICSC this week if you are interested in learning more about retail media networks.  Below is a link to a current article on Retail Media Networks in Shopping Center Business Magazine titled "Riding the Third Wave" authored by Fairchild RMN.

Full article: https://bit.ly/47yFuNH

#icsc  #retailrealestate

Larry Rose
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Location

Chappaqua, New York, United States