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Larry Ryan

Market Researcher with experience across many industries and sectors

Larry Ryan is the Director of Ipsos B&A, a position he has held since the company, formerly known as Behaviour & Attitudes, became part of the global research firm Ipsos in November 2023. With over 30 years of experience in market research, he joined B&A in 1997 and has since played a significant role in various research initiatives and insights projects.

At Ipsos B&A, Ryan focuses on enhancing client growth through a deeper understanding of consumer behavior and market dynamics. His work involves leading comprehensive surveys and studies that inform public attitudes towards various sectors, such as pharmacy services, which are crucial for understanding consumer needs and preferences.123

In addition to his professional role, Ryan is actively engaged in community activities, including coaching football and participating in local events.4 His extensive background and leadership position make him a key figure in Ireland's largest market research agency.

Highlights

Oct 24 · linkedin

Proud to announce the acquisition today of Behaviour & Attitudes by IPSOS and the commencement of a new chapter in what has been 26 years for me at B&A. It is a huge tribute to our colleagues, our strong and varied client base and the wonderful & exciting business that has been evolving and developing since it was founded by Des Byrne, Graham Wilkinson & Phelim O'Leary in 1985. My subsequent MBO colleagues, Luke, Neil and myself, together with Clare, Jimmy, John, Davina and the rest of our team are proud and committed to remain with what is now IPSOS B&A. We also want to thanks our staff and clients for their loyalty and belief in the new venture. Onwards and upwards.

Jul 31 · linkedin

People who work in advertising and marketing spend a lot of time on LinkedIn and watch a third of all their video content on their phones (about three times the amount that regular people do.) For more differences between normal people and the ones making the ads, have a read of the attached.

Related Questions

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How has Larry Ryan contributed to the pharmacy survey at Ipsos B&A?
What is Larry Ryan's background before joining Ipsos B&A?
How has Larry Ryan's role evolved since Ipsos B&A merged with Ipsos?
What projects has Larry Ryan led at Ipsos B&A?
Larry Ryan
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Location

Ireland