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Larry Thoma
SPS Commerce: Strategic Enterprise Account Executive (Texas & Southern California)
Professional Background
Larry Thoma is a seasoned professional with a rich career spanning various roles in the retail and technology sectors. Currently serving as a Strategic Account Executive for Texas and Southern California at SPS Commerce, Larry plays a crucial role in connecting retailers with innovative solutions that enhance their e-commerce operations. SPS Commerce stands as the largest trading community in the retail industry, boasting over 60,000 customers across more than 60 countries. In this capacity, Larry leverages his extensive expertise to help businesses tackle the challenges posed by the evolving e-commerce landscape.
He possesses a deep understanding of the critical intersection between technology and retail, particularly in streamlining operations to improve consumer experiences. As a key player in generating value and revenue growth for his clients, Larry assists them in increasing efficiencies from order fulfillment to discovering new trading partners. His ability to manage item information seamlessly across trading partners while providing insights into sales and inventory issues sets him apart in the competitive retail landscape.
Prior to his current position, Larry held the role of Senior Enterprise Account Executive at SPS Commerce for Texas and Oklahoma, where he honed his skills in account management and client relationship building. His journey has also included significant contributions as the Owner and Headhunter at Alpha Talent Solutions, as well as the President and Founder of After Hours Group in Minneapolis. These experiences have equipped him with a well-rounded perspective on the hiring process and business development, enabling him to foster strategic networking opportunities.
Throughout his career, Larry has also excelled in positions focused on business development, having served as a Business Development Manager at Doherty: The Employment Experts and as an Order Administrator at Zomax. Each of these roles has contributed to his aptitude for driving organizational growth and efficiency through strategic partnerships and streamlined processes.
Education and Achievements
Larry's educational background complements his professional endeavors, providing him with a solid foundation that informs his approach to tackling the complexities of the modern retail environment. His commitment to continuous learning and professional development reflects his understanding of the ever-changing market dynamics.
Larry has played an instrumental role in cultivating relationships within the retail trading community, evidenced by his involvement with SPS Commerce, where collaboration with over 60,000 clients illustrates his success in the sector. The strategic insights he offers are tailored to meet the urgent needs expressed by retailers, particularly regarding e-commerce strategies which have continuously been rated a top priority in the retail industry.
Achievements
Under Larry's guidance, numerous clients have reported significant improvements in their operational efficiencies and overall satisfaction with trading relationships. His knack for identifying impactful and strategic solutions has led to numerous success stories and growth metrics that underline his effectiveness in the field. Notably, Larry has specialized in optimizing processes related to order fulfillment and inventory management, ensuring that clients don't just adapt to the changing market conditions but thrive within them.
In summary, Larry Thoma is a professional whose commitment to enabling retail success through technology and strategic relationship management stands out. His extensive background and experiences placed him at the forefront of the rapidly evolving retail landscape, making him a valuable asset to any organization aiming to innovate and excel in the e-commerce arena.
Highlights
I’m heading to the The Lead Summit in NYC next week! And to make this announcement more fun, I’ve got my kid joining me – because, let’s face it, he makes my videos way more watchable! (I won't tell you how many times it took to record this simple video without laughing)
I'm hosting a networking breakfast to kick-off the summit on the morning of the 10th. (Link in Comments) This time, I've partnered with friends and reserved Russ & Daughters, a classic New York cafe. We've got all the details covered, including on-demand transportation to the convention for those who want to stop for a quick bite and coffee before the first speaker. These breakfasts have become hit events - a perfect way to connect with amazing brands and start the conference with familiar faces!
If you can't make the breakfast I'll be walking the convention floor and hanging at the ReturnBear booth (211) talking all things returns!
Looking forward to seeing everyone in the Big Apple! 🌆
Networking Breakfast Partners: Connor McKeown, Sabrina Luedtke - parcelLab Trish Brandon - Kustomer Ian Leslie, Timothy Morse - Pipe17 Robert Domagala - ReturnBear Shawn Li, Kristina Keene - Flip
It’s exciting to see articles like this highlight the importance of the post-purchase experience as an important component of a brand’s strategy, not just an afterthought. Forward-thinking brands are setting themselves apart by crafting unique customer experiences, breaking away from the same standard tools and processes used by their competitors, and pioneering new standards in customer engagement.
"To earn Gen Z’s elusive loyalty, brands need to keep consumers engaged for the long haul — and that means creating a whole universe of touchpoints for them to traverse and explore, beyond simple transactions. Brands that are successful in building loyalty know that the post-purchase journey is not actually just about the product."
📢 Say it louder for the people in the back: "Brands that are successful in building loyalty know that the post-purchase journey is not actually just about the product"!
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.