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Larry Widjaja

General Manager, Product. Highly experienced leader in digital products, design/UX/CX, growth, technology, and innovation

Professional Background

Larry Widjaja is an experienced and innovative digital product leader renowned for his capacity to effectively bridge the gap between technology and business. He has amassed significant expertise in omni-channel execution, problem-solving, and user experience, excelling in driving product vision into a world-class user experience which fosters strong growth for businesses across various sectors. Larry possesses a wealth of knowledge through years of managing a large set of digital products and overseeing teams of digital and technology experts, catering to both B2B and B2C domains.

His career trajectory is marked by a comprehensive range of responsibilities including leading digital and technology strategies, product vision, developing product roadmaps, product development, and market launches. In his role, Larry emphasizes the importance of data analysis, understanding and representing the voice of the customer, and facilitating multi-channel marketing and digital marketing strategies that contribute to the successful go-to-market launches of various digital products.

Larry's extensive career has seen him undertake various pivotal roles. He currently serves as the General Manager of Product at Priava, where he is entrusted with shaping the digital product vision, strategy, and driving profit growth through effective product marketing and development. Previously, he made impactful contributions as Head of Product at Geo and held leadership positions at MedicalDirector, where he was head of the Marketplace product division.

Earlier in his career, Larry's talents were honed at Optus as a Senior Product Manager and at News Digital Media, where he also served as a Senior Product Manager focused on digital solutions. His journey began as a Senior Developer/Product Manager at Ninemsn, where he gained invaluable insights into product management and development.

Education and Achievements

Larry earned his Bachelor of Software Engineering (Honours) at the University of New South Wales (UNSW), a credential that provided a strong foundation in both software technology and its application in business settings. His educational experience has been central to his understanding of product development and technology, enabling him to lead diverse teams effectively.

Throughout his career, Larry's achievements include orchestrating the development of marketing and go-to-market strategies, successfully planning and executing multi-channel marketing and digital sales initiatives that have driven substantial growth in the market. His approach to product management encompasses not only the technical aspects but also a keen focus on usability and design, ensuring that products are user-friendly and meet market needs while aligning with brand aspirations and profitability targets.

In all his roles, Larry has proven himself to be a strong leader with an unyielding focus on product management and digital marketing. His ability to manage and drive new revenue streams through digital products demonstrates his forward-thinking approach and adaptability in rapidly changing markets. Larry’s cross-functional leadership skills allow him to communicate effectively between technical teams and business leaders, facilitating a collaborative work environment that promotes innovation and efficient execution of projects.

Achievements

  1. Successfully led the digital product vision and marketing strategy at Priava, resulting in notable profit growth through effective product implementation.
  2. Spearheaded multi-channel marketing campaigns that drove significant market growth at Geo and MedicalDirector.
  3. Developed and executed robust digital product roadmaps that have enhanced customer experiences across various sectors.
  4. Implemented data-driven insights to shape product development and market strategies, ensuring alignment with customer needs and business objectives.
  5. Exhibited strong leadership skills, managing diverse teams effectively to drive innovation in product management and development.

Conclusion

Larry Widjaja continues to be a dynamic force in the field of digital product management, combining his extensive experience and educational background to deliver outstanding results in the ever-evolving tech landscape. His innovative approach to user experience, along with his proven strategic insight and execution capabilities, solidifies his reputation as a leader in the digital product arena.

Related Questions

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How does Larry Widjaja approach multi-channel marketing and what distinguishes his strategies?
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Larry Widjaja
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Location

Greater Sydney Area