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Lars Silberbauer
CMO HMD & Nokia Phones
Lars Silberbauer is the Chief Marketing Officer (CMO) at HMD Global, the company responsible for manufacturing and selling Nokia phones worldwide.13 He joined HMD Global in 2023, bringing with him a wealth of experience from previous high-profile roles.4
Career Background
Prior to his position at HMD Global, Silberbauer held several notable positions:
- Global Head of Brand, Marketing and Digital for the International Olympic Committee (IOC)4
- Senior Vice President of Viacom Digital Studios2
- Senior Global Director of social media & Video at LEGO Group2
During his time at LEGO, Silberbauer was instrumental in building the company's digital presence. He established a global team of digital marketers across five different locations and launched LEGO® TV in 40 markets.2
Expertise and Recognition
Silberbauer is known for his expertise in:
- Digital transformation
- Social media strategy
- Content marketing
- Brand development
He has been recognized as one of the 25 most innovative and influential marketers in Europe by the Holmes Report.2
Public Speaking
Silberbauer is also an international speaker, having presented at major events such as:
- SXSW
- Cannes Lions
- Content Marketing World Ohio
- WebSummit
- Collision2
His LinkedIn profile can be found under the username "larssilberbauer", where he has over 500 connections.3
Highlights
Today marks a truly special moment for HMD and for me personally as well. The phone we are launching today is a very unique phone, it’s the HMD Barbie™ Phone - a real phone, without social media and 100% Barbie! It will give you more beach and less browsing, more sea and less social media. Last year, we got the crazy idea that we wanted to create the perfect phone for Barbie™ and for anyone who needs a break from social media. Together with the amazing team at Mattel, Inc., we began the fast paced but incredibly fun journey of imagining it, building it and finally bringing it Barbie fans worldwide. It has been the perfect match of people, skills and tons of creativity. I cannot explain how great of a partner Mattel and the Barbie team has been. It’s truly been a pleasure from the beginning to the end. Together we created a phone that is obviously Barbie, but never seen before. It’s a phone that is the perfect companion for anyone who lives a busy life, but sometimes wants to slow down and go into a mellow Malibu mode for the weekend. Thanks to everyone who made this dream phone come true. And... order while they are still in stock! 🙂 https://lnkd.in/diqgyeK8 #Barbie #Mobilephones # Ruth Henriquez Isidora Tasopoulou Alice Fox Jean-Francois Baril, James Robinson Hanna Selmgren Wayne B. Mika Sarimo Malgorzata (Gosia) Górnicz Petri Hayrynen Lucia Domenici Raun Forsyth Hayley Dodd Cathy Toft Asko Keinonen Maria P. Jesus Agudo Charlie Parkyn Lisa Higgins, Mika Sarimo Alain Lejeune KC Chang, Max Pilcher
🚀 Major Announcement! 🚀 I’m very happyto announce that HMD is now the Global Official Mobile Phone Partner of FC Barcelona!
As the CMO of HMD (Human Mobile Devices) it’s a great day and it is a massive step for us to be able to partner with one of the biggest brands in sports. FC Barcelona has always shown how sport can be reimagined and innovated through creativity. We hold the same values at HMD and can’t wait to take this step together with FC Barcelona. This partnership isn’t just about FC Barcelona football teams, but also basketball, futsal, handball, and roller hockey teams—both male and female.
I look very much forward to the coming years of collaboration and partnership!! 🙂 #FCBarcelona #HMD #MobilePhone
