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László Szabó

CEE Digital Marketing Expert and Managing Partner at Growww Digital

László Szabó is the Managing Partner at Growww Digital, a company specializing in online marketing and digital commerce. He is recognized for his strong focus on results and has a proven track record in the field. As a co-founder of Growww Digital, Szabó has played a significant role in shaping the company's growth-oriented strategies and initiatives in digital marketing.1

His professional background highlights extensive experience in various aspects of digital commerce, making him a notable figure in the industry. You can find more about his professional journey and achievements on his LinkedIn profile under the username szabolaszlo.

Highlights

Jul 11 · linkedin

In 2014 I received this e-mail: "Let's meet at 3pm at Városligeti fasor 47 Budapest. I just spoke to our contact, there is an office with 2 rooms, altogether 33 m2. The list price is 429 EUR/month, which is a bit tough. But we need to check it first." The e-mail was from my fellow business partner Krisztian Dunder and we were just about to rent our first office with Growww Digital. It was supposed to be our first office and the monthly extra 429 EUR rent hurt our budget back then. The agency grew continuously, as did our premises with incremental 7 rooms and 180 m2.

Earlier this year we received a notice from the office operator: the whole building block is being sold, we need to move out. Our initial premises - a historical villa - will become a museum.

Back at university Univerzita Komenského v Bratislave on the lecture Basics of Management (thx Brano Vargic) right after explaining Taylorism we were taught the theory of the foundations of HR approach. I can nearly recall the exact sentence from the book: better light bulbs in an assembling factory result in better production, by raising worker's satisfaction.

Digital marketing agency is all about people. We knew that this move will define our next few years. After discussing with my fellow business partners Zoltan, Zsolt, Maciej and Zbigniew we have all agreed that we need to raise the bar.

10 years since the first e-mail, yesterday we have just inaugurated our new premises in the heart of Budapest downtown. We have rented the city centre's gem, a one of a kind, 3-story space on top of Madách Trade Center's tower. The most important part is, that it perfectly fits Growww Digital. We help to elevate e-commerce business in the region, it was time to elevate ourselves this time. To the 10th to 12th floor :)

Yesterday was special, because the room has been filled with our most important asset: our team. It was so safisfying to the spaces filled with my 45 colleagues. And the topic of our first day together has been rather symbolic: discussing, reassessing Growww Digital's values. It is extremely important to all be on the same page when it comes to our foundations.

And after the foundations are set, we can get to work. I firmly believe that our workplace with the astonishing view will result in better outcome: the results that we deliver to our (not only) e-commerce clients though digital marketing services.

P.S. huge thanks to Zsolt Bitay, Zoltan Schmidt and our backoffice team for organising the move and equipping our premises.

Jul 5 · linkedin

On the heels of Hungary’s EU Council Presidency, Speeding up CEE, an invitation-only conference has taken place to discuss how digital economy can grow in Hungary and EU-level as well.

I had the chance to moderate the E-commerce growth panel discussion, with big guns such as Bíró Pál (Country Manager @Google), Kinga Daradics (CEO @eMAG), Bálint Lévai (CEO @BioTechUSA) and Andras Fischer (Director of Innovation @OTP Bank). Our main discussion has been around regional competitiveness of Hungarian e-commerce players.

My favorite part has been the last round of question and answers: "Should you have a magic wand, what would you change in the Hungarian e-commerce ecosystem?" 🏆 Having more Regional Digital Champions in E-commerce to spike up demand for regional/global thinking 🧑‍🎓 More educational programs for the ones already doing and interested in the expansion ⚖️ Leveling the playing field for local and global players when it comes to coping with domestic/EU rules and regulations 💰 Free Google ads credit for everyone (of course this one coming from the advertisers' side 😀)

With Growww Digital and DKSZ we are dedicated to working on creating digital success stories 🏆 and educating the market 🧑‍🎓. Stay tuned, E-commerce Export Academy coming soon...

Lastly, thank you for the organisers IVSZ - IT Association of Hungary and Digitális Kereskedelmi Szövetség (DKSZ) for hosting this unique event and giving space for our discussion. Also thanks to Boglárka Bogos for the preparation.

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László Szabó
László Szabó, photo 1
László Szabó, photo 2
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Experience

Managing Partner at Growww Digital
Co-founder, Head of Growth at Growww Digital (June 2013 - January 2023); Co-founding Partner, Board member at CEE Digital Alliance (September 2017 - Present); Google Certified Trainer for Export at Google (January 2020 - January 2023)

Education

MSc. in Marketing Management from Univerzita Komenského v Bratislave (2002 - 2007); Scholarship in Marketing from Universidade de Coimbra (2005 - 2006)

Location

Budapest, Budapest, Hungary