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Latarria Coy

Director, Custom Content & Social; McDonald's at OMD USA

Latarria Coy is a strategic idea person with over 15 years of experience in client relationship management and business development in the marketing and media industry. She specializes in translating client objectives into innovative experiential marketing strategies.

Latarria is skilled in engaging cross-functional teams, clients, and senior stakeholders to drive consensus and progress in projects. She is known for her keen listening abilities that help her understand the needs, opportunities, and strengths of her team members.

As a dynamic leader, Latarria is dedicated to inspiring and motivating creative thinking and decision-making in her teams.

Highlights

Apr 5 · linkedin

We're nominated for a Webby! Always doing well while doing good, Cody A. Irizarry and the entire Influential team crushed this Adidas TikTok campaign! And it's even sweeter that it's a social responsibility campaign!

Please vote for it here:

Dec 14 · linkedin

So incredibly proud of the team that created this inspirational campaign! I'm OBSESSED with the work, the creators, and the art. Bravo to Toyota North America, interTrend Communications, Inc., and the Influential team, including Jessica Ayodele Hunt, Ryan Balenbin, Josh Edillon!!! #dayone #diversecreators #aapi #dei Thanks, MediaPost!

Latarria Coy
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Location

New York City Metropolitan Area