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Latika Minocha

Alliances and Channels Leader, Mentor, Strategic Partnerships, Sales, Business Development, Strategy, DEI champion, Nurturer, Adventurer

Latika Minocha is the Vice President of Alliances, Partners and Channels for ASEAN at Salesforce.13 She is responsible for accelerating and scaling Salesforce's growth through partners across the ASEAN region, including consulting partners, resellers, and implementation partners.3 Based in Singapore, Minocha is a member of Salesforce's ASEAN executive leadership team.3

With nearly 30 years of leadership experience, Minocha has diverse expertise in alliances and channels, partner sales, consulting, sales excellence, and business operations.3 Before joining Salesforce in August 2021, she held key leadership roles at SAP and Qualtrics.35 Her previous positions include:

  • Head of partner ecosystems for Asia Pacific, Japan, and Greater China at Qualtrics1
  • Vice President, Head of Alliances and Channels for SAP Ariba in Asia Pacific, Japan, and Greater China1
  • Roles at Microsoft and Oracle1

Minocha is known for building strong teams and delivering growth through partners.3 She emphasizes the importance of partners in Salesforce's ASEAN business strategy, noting that the resell business has been doubling annually.6 Under her leadership, Salesforce has focused on enhancing its partner ecosystem and resell strategy to maximize reach in the rapidly growing ASEAN market.6

Outside of her professional life, Minocha is an adventurer who recently climbed Mount Kilimanjaro in February 2024.2 She also previously trekked to the Everest Base Camp, demonstrating her perseverance and drive for personal challenges.4

Highlights

Mar 4 · linkedin

“Don’t limit your challenges. Challenge your limits.” ~Anon

Climbing Mount Kilimanjaro 3-10 Feb 2024 was all that and more for me. It was a challenge like no other and it was meditation. Pole Pole (Slowly, slowly in Swahili) to the top. One step at a time. A great reminder that it's the journey that counts more than the destination and what a journey it was! 9 of us complete strangers who became the best of friends. The 8 day Lemosho route trek was terrific and  terrifying at the same time. We came out strong with an infallible belief that the human spirit and mind can make anything and everything possible.

While you are up there sleeping in tents, eating for energy, focussing on a single goal, laughing at the silliest jokes and living every moment, it surely gets you thinking why can’t everyday be as simple as beautiful. I called it meditation since reflections surface when the mind is still. I took the opportunity to jot  down some insights every night and am taking the liberty of sharing them here:

#ClearGoals - Clarity of purpose is crucial to set the right direction. At work and at play. Right from Day 2 we could see Mount Kilimanjaro almost beckoning us and the mountain was always in sight.

#OneTeamOneDream - Clear goal, strong focus meant everyone just worked together to help, motivate and make it possible. Not making it to Uhuru Peak (5895m) was never an option. It was always about “when we get there…” and everyone believed in that.

#StrongLeader - Our Trek Leader from #Altezza led us to the top with military precision. On summit night we started at midnight and reached Uhuru Peak at 7.30am. After every milestone, he would look at each of us in the eye and ask “Are you okay?” “Do you need help?”. Simple words that we as leaders can put into practice with our own teams. Also, its okay to ask for help when you need it.

#RightEquipmentRightTechnique - Extremely important to get the right gear and follow simple rules - pole pole, correct use of the hiking poles to gain leverage, protect oneself against cold, wind. Oxygen checks. Eat to nourish even if you are not hungry. More water more fire. Following these basics set you up for success.

#BuddyUp- A buddy makes any journey a lot more fun. My buddy for the trek was my life partner for 30 years Ashish Pujari and that doubled the joy.

Oh and

#ItsMoreAboutTheJourneyThanTheDestination  - have fun along the way and be at peace with yourself and others.

The mountains beckon and I keep going back since life there is simple, real, vulnerable, beautiful. My goal is to bring this mountain mindset to my life and my work.

Hakuna Matata!

Nov 3 · linkedin

This year has been all about Generative Artificial Intelligence (AI) and AI is changing the way businesses operate. Together with our #1 Salesforce Partner Ecosystem, we hosted inaugural Salesforce AI Advantage with Partners 2023 in Singapore, where Salesforce and 6 regional partners joined forces on November 1st to bring the magic of AI + Data + CRM + Trust through the latest technology innovations to our customers. I would like to extend my heartfelt thanks to the regional partners who participated and brought in their customers for guiding them along on their AI journey.

#AIAdvantage #Partnerforce #SalesforcePartners #Salesforce

Related Questions

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What inspired Latika Minocha to climb Mount Kilimanjaro?
Latika Minocha
Latika Minocha, photo 1
Latika Minocha, photo 2
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Location

Singapore