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LaToya Westbrooks Keeling

UX Research & Strategy @ Wells Fargo | Tech Advisory Board Member | Financial Literacy Educator at Wealthly

LaToya Westbrooks Keeling is a UX Research and Strategy Lead, with a strong background in utilizing a diverse set of quantitative and qualitative methodologies to understand user needs and drive impactful product development.

Her expertise includes diary studies, usability testing, concept testing, market research, designing scalable surveys, and conducting in-depth user interviews to uncover deep insights and drive meaningful change across various industries.

She excels at synthesizing complex research findings into actionable reports, enabling stakeholders to make informed decisions and drive business growth.

LaToya specializes in UX Research Strategy, Usability Testing, Prototype Testing, Concept Testing, Qualitative Research, Data Visualization, Ethnography, User Journeys, and more. She leverages tools like Qualtrics, SurveyMonkey, UserZoom, and many others for user research.

Beyond her UX role, she is also passionate about financial literacy education, showcasing a diverse educational background in finance, user experience research, and design.

With a professional history that includes roles at major corporations such as Wells Fargo, Facebook (Meta), Oscar Health, and Betterment, LaToya has a proven track record of adapting to diverse environments and driving impactful change.

She holds a Bachelor of Science in Finance from Florida State University and has studied User Experience Research & Design at General Assembly, as well as participated in a Study Abroad Program in Valencia, Spain at Universitat Politècnica de València.

LaToya Westbrooks Keeling
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Location

New York, New York, United States