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Laura πŸ‡¨πŸ‡¦πŸ‡¬πŸ‡§

Audience Insights, Data Analyst & Research - Global Digital Media - VOD - Measurement - Marketing Science - Brand Strategy - Board Member

Laura πŸ‡¨πŸ‡¦πŸ‡¬πŸ‡§ is a seasoned professional in evidence-based decision-making, assisting businesses in making informed decisions through robust data, information, research, measurement, and insights.

With over two decades of experience and a strong background in digital transformation and data analysis, Laura specializes in managing over $200m in primary qual/quant insights, syndicate sources, and intelligence.

Her expertise includes audience-centric training, digital media specializing in video, commercial aspects like business opportunity sizing and tech infrastructure acumen, scrutinizing big data methodologies, and conducting marcomms effectiveness studies.

Laura's international experience spans across North America, Europe, the Middle East, Africa, South America, and Asia, bringing a global perspective to her work.

She holds educational qualifications from institutions like the Chartered Institute of Marketing, London Metropolitan University, and Douglas College.

Having worked in various senior roles at organizations like Nielsen, Laura remains dedicated to continuous learning, contributing to the knowledge economy, and making a positive impact on clients while enjoying the journey.

She has also been involved in trade bodies and committees, such as IAB UK, Europe & GCC, MRS, MRG, MRC, IPA, and more, showcasing her commitment to the industry.

Laura πŸ‡¨πŸ‡¦πŸ‡¬πŸ‡§
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Location

Dubai, United Arab Emirates