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Laura Artigas

Chief Revenue and Growth Officer - we’re hiring!

Professional Background

Laura Artigas is a dynamic marketing executive and accomplished general manager, whose career has been dedicated to driving the growth of consumer brands. With over a decade of diverse experience in consumer packaged goods (CPG) and subscription businesses, she excels at integrating creative strategies with rigorous data analysis, ensuring a maximized impact on brand performance. Currently serving as the Chief Revenue and Growth Officer (CRGO) at Hologram Sciences, Laura’s leadership has positioned the company for future success in the tech startup environment.

Prior to her current role, Laura was the Chief Marketing Officer at Kinedu, a Series A mobile subscription application designed to foster early childhood development. Here, she managed a talented team of 24 professionals across various departments, including Growth, Inbound, Sales, and Creative. Under her leadership, Kinedu saw a dramatic improvement in its performance metrics, nearly doubling its Free Trial opt-in rates while successfully decreasing customer acquisition costs (CAC) by a third. Furthermore, she played a crucial role in rebranding efforts that not only refreshed the company's visual identity but also solidified its positioning in the market.

Laura's impressive career journey started at Johnson & Johnson, where she laid the groundwork for her marketing prowess. In her roles there, she developed expertise in direct response marketing, shopper marketing with industry giants like Walmart and Target, and promotional strategies for a billion-dollar brand. This foundation in classical brand marketing has been instrumental in her ability to drive top-line growth through meticulous data-driven approaches.

At Prestige Brands, Laura demonstrated her ability to manage sizable budgets and oversee a vast portfolio of over 30 consumer healthcare brands. Her strategic insights directly contributed to significant increases in revenue, showcasing her proficiency in brand messaging and media planning.

Education and Achievements

Laura Artigas holds an MBA in General Management from the prestigious Harvard Business School, where she honed her strategic thinking and leadership skills, preparing her for high-stakes environments in the business world. Her undergraduate education includes a Bachelor of Arts in Education and French from Washington University in St. Louis, providing her with a well-rounded academic foundation that enhances her understanding of consumer behavior and market trends.

Notable Achievements

Laura has held several noteworthy positions throughout her career, including:

  • Chief Revenue and Growth Officer (CRGO) at Hologram Sciences
  • Growth Advisor at Phenology
  • Chief Commercial Officer (CCO) at Hologram Sciences
  • Chief Marketing Officer (CMO) at Kinedu
  • Vice President of Product Marketing at News America Marketing
  • General Manager/Brand Director for various teams at Prestige Brands, Inc.

As a passionate leader, Laura is committed to creating high-performance, collaborative environments where innovative ideas thrive. Her ability to foster a data-driven culture distinguishes her as a strong player/coach, further illustrated by her work with multicultural teams. Laura’s enthusiasm for meaningful brand storytelling and integrating data into strategic media plans reveal her dedication to enhancing consumer experiences.

Related Questions

How did Laura Artigas develop her expertise in omni-channel marketing strategies throughout her career?
What innovative approaches has Laura Artigas employed in rebranding efforts at Kinedu?
In what ways has Laura Artigas fostered a collaborative and high-performance culture within her multicultural teams?
What are some examples of notable marketing campaigns led by Laura Artigas during her time at Prestige Brands?
How does Laura Artigas integrate consumer insights into her marketing strategies for growth?
Laura Artigas
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Location

New York City Metropolitan Area