Suggestions
Laura Atkinson
Chief Partner Officer at SAP UKI
Professional Background
Laura Atkinson is a highly accomplished professional with an extensive background in internal sales, coaching, and mentoring. She has a proven track record of partnering effectively with different stakeholders to create and implement successful sales models. Laura's journey began at the University of Leeds, where she honed her expertise in International History and Politics, a foundation that laid the groundwork for her successful career in the technology and sales sectors.
Laura currently serves as the Chief Partner Officer at SAP, a role that underscores her expertise in forging valuable partnerships and alliances. Her leadership is crucial in shaping SAP's partner strategies and fostering a culture of diversity and inclusion. Before ascending to her current position, Laura held several key roles within SAP, including Head of Partner and Alliances for the UK and Ireland (UKI), where she led initiatives to strengthen partnerships and drive business growth.
In her previous positions at SAP, including the role of EMEA Partner Director for S4/HANA CLOUD and Solution Extension Business Manager, Laura consistently demonstrated her ability to lead cross-functional teams and develop innovative strategies that enhance product offerings and customer satisfaction. Her dedication to optimizing partner relationships has significantly contributed to SAP’s reputation as a leader in enterprise software solutions.
Laura’s career trajectory also includes invaluable experience at prominent tech companies such as Microsoft and Gartner. At Microsoft, she thrived in various positions, including Client Director in Strategic Accounts within the Financial Services sector and Account Manager. Here, Laura was instrumental in expanding Microsoft's footprint in the competitive landscape and building long-lasting client relationships. Furthermore, she served as the Scale Business Development Manager and Corporate Accounts Sales Manager, showcasing her versatility and adaptive approach in the ever-evolving tech industry.
Before her impressive tenure at SAP and Microsoft, Laura contributed her skills as an Account Director at Wincor Nixdorf, where she engaged in client-focused strategies that nourished business development and client retention. Her experience at Gartner as a Client Director further enriched her understanding of strategic account management and market insights, directly benefiting organizations she represented.
Education and Achievements
Laura Atkinson's educational background from the esteemed University of Leeds establishes her as a knowledgeable and analytical thinker. By studying International History and Politics, she has cultivated a robust understanding of global dynamics that have shaped her approach to business and sales. Her academic achievements provide her with a distinctive perspective on international relations and diplomatic affairs, which greatly benefits her negotiating and partnering skills in the corporate realm.
Throughout her illustrious career, Laura has achieved numerous accolades, including being recognized as an Executive Sponsor for Diversity & Inclusion (D&I) initiatives and the Business Women's Network at SAP. Her commitment to fostering an inclusive workplace environment that values diverse perspectives is evident in her leadership style and corporate influence. Laura is not only a champion for business growth; she also dedicates her time to coaching and mentoring the next generation of sales professionals, ensuring that her knowledge and insights are passed on.
Notable Skills and Expertise
Laura's expertise spans across various facets of internal sales, with a strong focus on coaching and mentoring. Her ability to create and implement innovative sales models distinctly sets her apart in a competitive marketplace. Laura specializes in:
- Internal Sales Strategy
- Coaching and Mentoring Sales Teams
- Partnering and Relationship Building
- Creation and Implementation of Sales Models
- Diversity and Inclusion Initiatives
Laura Atkinson's journey exemplifies a blend of strategic vision, leadership, and an unwavering commitment to excellence. Her multifaceted experience at globally recognized corporations showcases her ability to navigate complex environments and drive success. Whether in her current role at SAP or in her previous positions, Laura continues to leave a lasting impact on the organizations and individuals she works with, all while shaping the landscape of the sales and technology sectors.
