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Laura Becker

Director of Enrollment, The Roux Institute at Northeastern University

Laura E. Becker is a technology sales leader, trainer, and ICF-certified coach with over 15 years of experience.1 She currently serves as the Director of Revenue Enablement at PERSUIT®, a position she has held since April 2023.12 In this role, she provides PERSUIT's sales and customer success teams with the necessary information, training, coaching, and tools to help in-house legal teams optimize their outside counsel management programs.1

Prior to joining PERSUIT, Laura had a diverse career in sales, consulting, and entrepreneurship:

  1. She was a self-employed consultant, trainer, and ICF-certified coach from April 2017 to April 2023.1
  2. She served as an advisor for Lean Startup Co. from July 2018 to August 2020.1
  3. Laura worked as a Senior Sales Consultant at Skaled from January 2018 to July 2020.1
  4. She founded and was CEO of Recs, a travel recommendation platform, from August 2017 to January 2020.1
  5. Earlier in her career, she held leadership positions at Songkick and CrowdSurge, focusing on revenue and sales operations.1

Laura's expertise includes revenue enablement, sales operations, go-to-market strategy, and coaching sales leaders.1 She is known for her ability to work efficiently with cross-functional teams, manage multiple projects effectively, and solve organizational problems through consulting and coaching practices.1

Highlights

Feb 7 · linkedin

I love ranking stuff. My hub thinks it's a LOT when I ask my Grandma for the standings of her 7 grandkids, but sometimes I just need that quick gut check.

I also make my 3-year-old share her glum and glow of the day at every possible occasion. She loves it. I don't know why I do this...just love a good forced rank. (Blame it on BuzzFeed.)

I digress.

So I really like this annual rankings report my colleagues at PERSUIT® put out each year (and so does the industry).

The Top 50 Trusted Law Firms on our platform... viewed in a number of credible, data-backed ways.

My lawyer pals - Jared E. Blumetti Daniel Kaplin Greg Tabakman Cassie Waduge and others out there - this might be interesting to you?!

Link to full report in the comments.

And quick snippet of "Top 10 Firms outside the Global 200" below. Congrats to new pals Chris and Ashley from Factor for that #2 spot - see you at Economist NY next time ;)

Jan 19 · linkedin

15 years of sales (yikes) has taught me to never enter a negotiation without some level of data to back up my side. Indisputable data? Even better.

So you can imagine my frustration in learning that in-house legal teams often find themselves accepting huge firm rate increases because the negotiation process, frankly, lacks operational finesse...and therefore, data.

Attempting to negotiate "because a 15% increase is excessive" is better than not negotiating at all, sure, but how much stronger is the conversation if we define "excessive" as 9% more than the average increase across 100 of your other comparable providers?

Proud of the PERSUIT team for building Rate Review Pro to make things better here. Centralized rates + instant calculations & comparison power = data to support masterful negotiations at scale.

Related Questions

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What are the key challenges Laura E. Becker has faced in her career, and how has she overcome them?
Laura Becker
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Location

Portland, Maine Metropolitan Area