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Laura Belgray
I write the only newsletter anyone opens anymore.
Laura Belgray is a renowned copywriting expert and the founder of Talking Shrimp, a company focused on helping entrepreneurs express their unique personalities through effective copywriting. She is also the co-creator of The Copy Cure, a course designed to help individuals find their voice in marketing. Belgray has a rich background in writing, having worked on TV promos for major networks like Nickelodeon, HBO, and Bravo before transitioning into the online entrepreneurial space.
Key Highlights:
- Career Background: Laura Belgray started her career in the early 1990s as a freelance TV promo writer for various networks, including MTV, USA Networks, and TV Land. She worked with these networks for over a decade before shifting her focus to online entrepreneurship.5
- Talking Shrimp: Founded in 2009, Talking Shrimp is Belgray's platform for teaching entrepreneurs how to craft compelling, personal copy for their businesses. She emphasizes the importance of authenticity and vulnerability in marketing.23
- The Copy Cure: This is a copywriting course co-created by Belgray to help individuals discover their unique voice in marketing. It complements her mission at Talking Shrimp.4
- Author and Speaker: Belgray is the author of "Tough Titties: On Living Your Best Life When You’re the F-ing Worst," a book that reflects her humorous approach to life and business. She has spoken at numerous events, including Copy Chief Live and Marketing Profs'.12
- Brand Philosophy: Laura Belgray is known for embracing laziness as a core part of her brand, emphasizing the importance of being oneself and leveraging personal quirks to build a strong business identity.35
Personal Philosophy:
Belgray advocates for a "no homework" life, preferring a relaxed approach to business that aligns with her personal values. She believes in the power of storytelling and authenticity in marketing, encouraging entrepreneurs to express themselves genuinely to attract loyal customers.35
