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Laura Belmar
CEO at Integral Electrics
Laura Belmar is the Chief Executive Officer and co-founder of Integral Electrics, a company that specializes in designing and manufacturing electric bicycles with a focus on women and shorter riders.12 Her LinkedIn username is laura-belmar-398ba755.3
Professional Background
Laura Belmar has a strong background in entrepreneurship and product development. Prior to her role at Integral Electrics, she has been involved in ventures that prioritize safety, ease of use, and supporting healthy, thriving families.3 In 2022, Belmar, along with co-founder Paul Freedman, acquired the Integral Electrics brand with the goal of expanding its products nationwide.4
Contributions to the E-Bike Industry
Belmar has made significant contributions to the electric bicycle industry, particularly in addressing the gender disparity in cycling:
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Innovative Design: She led the development of the Maven Cargo e-bike, which is designed to accommodate riders ranging from 5'0" to 6'7" (152 to 200 cm).2
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Female-Centric Approach: Recognizing the lack of female representation in the cycling industry, Belmar aimed to create e-bikes that cater specifically to women and smaller riders.2
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Safety and Accessibility: The Maven Cargo e-bike features a unique geometry that places the cargo lower to the ground, ensuring better stability and confidence for riders.2
Vision and Philosophy
Belmar's approach to product design is rooted in inclusivity and user-centric thinking. She applies principles from web development, such as the "mobile-first" approach, to e-bike design, focusing on the needs of those who are often overlooked in the industry.5 Her goal is to empower women and shorter riders to confidently carry cargo and enjoy the benefits of e-biking.1
Laura Belmar's work at Integral Electrics demonstrates her commitment to innovation, safety, and accessibility in the electric bicycle market, with a particular emphasis on addressing the needs of underserved demographics in the cycling community.

