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Laura Broderick

Chief Marketing Officer at Abrigo

Laura Broderick is the Chief Marketing Officer at Abrigo, a position she has held since November 2018.12 She brings over 20 years of marketing leadership experience to her role at the company.2

Professional Background

Prior to joining Abrigo, Laura held several notable positions:

  • Chief Marketing Officer at Verb Inc. (February 2015 to July 2018)1
  • Chief Marketing Officer at Hibu Inc. (formerly Yell Group) (September 2012 to December 2014)1
  • SVP Brand Development at Dell, Inc. (September 2009 to October 2011)1
  • E-commerce Executive Director at Dell, Inc. (August 1999 to August 2009)1

She also led brand development for the San Diego Padres earlier in her career.2

Education

Laura Broderick holds impressive academic credentials:

  • MBA from Harvard Business School2
  • Bachelor's degree in English and History from Duke University2

Skills and Expertise

Laura is known for her comprehensive experience in various aspects of marketing, including:

  • Creative development
  • Strategic campaign planning
  • Customer engagement
  • Team development4

Personal

Laura grew up in Houston and remains a Houston sports fan.2 She is currently based in Austin, Texas.3

Laura Broderick's LinkedIn profile can be found at linkedin.com/in/laurabroderick.4

Highlights

Jun 7 · linkedin

Abrigo’s ThinkBIG 2024 conference in Phoenix connected more than 800 bankers, speakers, and partners with each other and with local small businesses and artists. Our attendee gift bag featured locally sourced items, and local groups and performers shared a taste of the region’s culture. It was important for us to boost the community that played host to the event at the Arizona Biltmore since our community financial institution clients support so many small businesses through lending, volunteering, and other ways. #ThinkBIG2024 #ThinkBIG24 #smallbusiness #smallbusinesslending

Mar 5 · linkedin

We are hiring a Senior Product Marketing Manager in our Raleigh office. Thanks! #productmarketing

Related Questions

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Laura Broderick
Laura Broderick, photo 1
Laura Broderick, photo 2
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Location

Austin, Texas, United States